Digital Marketing Specialist

2 - 4 years

2 Lacs

Posted:2 hours ago| Platform: GlassDoor logo

Apply

Work Mode

On-site

Job Type

Full Time

Job Description

Job Overview

We are seeking a detail-oriented and data-driven Digital Marketing Analyst to join our team. The ideal candidate will be responsible for analyzing digital marketing campaigns, monitoring performance metrics, and providing insights to optimize ROI across various channels. This role requires strong analytical skills, knowledge of digital platforms, and the ability to transform data into actionable strategies.

Key Responsibilities

  • Track, analyze, and report performance of digital marketing campaigns across SEO, SEM, social media, email, display, and affiliate channels.
  • Develop dashboards and reports to monitor KPIs such as CTR, conversion rates, CPC, ROAS, and customer acquisition cost.
  • Conduct competitor and market analysis to identify trends and opportunities.
  • Collaborate with marketing, sales, and product teams to optimize campaigns and improve targeting.
  • Provide actionable insights for audience segmentation, funnel optimization, and personalization strategies.
  • Utilize tools like Google Analytics, Google Ads, Meta Ads Manager, and other marketing platforms for campaign measurement.
  • Conduct A/B testing and support experimentation frameworks to improve campaign effectiveness.
  • Ensure tracking accuracy with tag management tools (e.g., GTM) and troubleshoot data discrepancies.
  • Stay updated with industry trends, tools, and best practices in digital analytics and performance marketing.

Required Qualifications

  • Bachelor’s degree in Marketing, Business, Statistics, or related field.
  • Proven experience (2–4 years) in digital marketing analytics or performance marketing.
  • Strong knowledge of Google Analytics (GA4), Google Tag Manager, and digital ad platforms (Google Ads, Meta, LinkedIn, etc.).
  • Proficiency in data analysis and visualization tools (Excel, Tableau, Power BI, or similar).
  • Solid understanding of SEO, SEM, and web traffic metrics.

Fill this form :https://forms.gle/Xk2szgPanqQBkcbz9

  • Strong analytical, problem-solving, and communication skills.

Job Types: Full-time, Permanent

Pay: From ₹20,000.00 per month

Benefits:

  • Food provided
  • Health insurance

Work Location: In person

Mock Interview

Practice Video Interview with JobPe AI

Start Job-Specific Interview
cta

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.

Job Application AI Bot

Job Application AI Bot

Apply to 20+ Portals in one click

Download Now

Download the Mobile App

Instantly access job listings, apply easily, and track applications.

coding practice

Enhance Your Skills

Practice coding challenges to boost your skills

Start Practicing Now

RecommendedJobs for You