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Job Overview: We are seeking a highly skilled Digital Marketing Specialist to join our dynamic team. In this role, you will be responsible for enhancing our digital presence, optimizing website SEO, managing ad campaigns, and overseeing social media content. The ideal candidate will have a strong background in digital marketing strategies, with a particular focus on website SEO, Google and LinkedIn ad campaigns, and social media management. Key Responsibilities: Website SEO: Conduct keyword research and implement on-page and off-page SEO strategies to improve search engine rankings and organic traffic. Optimize website content, metadata, and tags to ensure alignment with SEO best practices. Monitor website performance using SEO tools like Google Analytics, Search Console, and SEMrush. Identify and address technical SEO issues to improve site health and user experience. Campaign Management (Google & LinkedIn Ads): Plan, create, and manage paid advertising campaigns on Google and LinkedIn, targeting specific audiences and driving measurable results. Monitor and analyze ad performance metrics, optimize bids and targeting to maximize ROI. Develop A/B tests for ads to determine best-performing creatives and improve conversion rates. Collaborate with cross-functional teams to align ad copy, creative, and messaging with brand objectives. Social Media Content Management: Develop and implement social media content calendars across platforms, ensuring consistent brand voice and messaging. Create, curate, and schedule engaging content on social media channels to increase brand awareness and follower engagement. Monitor social media metrics and adjust content strategies based on performance analytics. Engage with the online community, respond to comments, and foster positive interactions with followers. Qualifications: Any Bachelor’s degree or a related field. 2+ years of experience in digital marketing, with hands-on expertise in SEO, Google Ads, LinkedIn Ads, and social media management. Proven knowledge of SEO best practices and familiarity with tools such as Google Analytics, Search Console, SEMrush, or Ahrefs. Strong understanding of campaign management for Google and LinkedIn ads, with experience optimizing for performance and ROI. Proficiency in social media platforms (Facebook, Instagram, Twitter, LinkedIn) and scheduling tools (e.g., Hootsuite, Buffer). Excellent analytical skills, with experience interpreting data and making data-driven decisions. Creative thinker with excellent communication skills and attention to detail. Preferred Skills: Experience with content creation tools like Canva or Adobe Creative Suite. Familiarity with email marketing platforms and CRM tools. About Us Welcome to Knotopian! We are a rapidly growing eLearning production company based in Chennai. Our core value is innovation, and we specialize in designing and developing custom learning solutions for organizations, educational institutions, and NGOs. Our team is dedicated to creating innovative eLearning strategies that enhance skills, attitudes, and efficiency in the workforce to deliver measurable results with a return on investment. We offer custom content development, gamified learning, scenario-based learning, mobile learning, simulations, flash to HTML5 conversions, and localization services. At Knotopian, we believe only happy employees can make happy customers. We are supportive, inspiring, and creative minds who go out of the box for even the simplest of work we do. That is why, in just the last 5 years, we have created 1500+ hours of learning for nearly 80+ clients in more than 10 languages. Visit www.knotopian.com to learn more about us. Show more Show less
