Digital Marketing Specialist

Job Title: Graphic Designer & Digital Marketing Specialist

Location: [Panjim]
Employment Type: Full-time
Experience: Minimum 5 years
Industry Preference: Real Estate / Luxury Goods / Hospitality

About the Role

We are seeking a talented and creative Graphic Designer & Digital Marketing Specialist to join our team. In this role, you will develop and execute innovative digital marketing strategies while creating visually compelling designs that strengthen brand presence. The position involves working across luxury real estate, hospitality, and gastronomy businesses to drive brand awareness, lead generation, and international growth.

Key Responsibilities1. Digital Marketing Strategy

• Develop and implement digital marketing strategies across social platforms (Instagram, Facebook, LinkedIn).
• Manage and optimize Google My Business and business listings to improve local SEO.
• Execute and analyze social media campaigns, including influencer collaborations.
• Leverage analytics and AI tools (chatbots, predictive analytics) for performance tracking and personalization.
• Stay updated on digital marketing trends such as virtual tours, voice search, and sustainability-focused campaigns.

2. Content Creation

• Create high-quality visual content, including graphics, logos, brochures, and digital media.
• Edit video content (property tours, lifestyle videos) for brand storytelling.
• Manage blogs and content marketing to strengthen SEO.
• Produce multilingual content for international clients (English, Portuguese, etc.).
• Travel to projects/outlets to capture and manage photo/video shoots.

3. Website & Paid Campaigns

• Keep websites updated, visually appealing, and optimized for user experience & SEO.
• Collaborate with the web team to implement technical SEO best practices.
• Manage and optimize paid campaigns (Google Ads, social media advertising).

4. Graphic Design

• Design creative assets for digital & print media (brochures, flyers, presentations).
• Create engaging graphics for social media, ads, and website banners.
• Ensure brand consistency with luxury positioning.

5. International Marketing

• Adapt marketing strategies for global markets with cultural sensitivity.
• Coordinate with overseas teams for unified branding and messaging.

6. Innovation & Trends

• Explore new marketing channels (VR tours, AI-driven personalization).
• Monitor competitors and adopt cutting-edge design & marketing techniques.

Required Skills & Qualifications

• Education: Bachelor’s in Marketing, Digital Marketing, Graphic Design, or related field (Diplomas considered).
• Experience: Minimum 5 years in digital marketing and graphic design, preferably in luxury brands, real estate, or hospitality.
• Technical Skills:
• Social media tools (Hootsuite, Buffer), analytics platforms (Google Analytics, Facebook Insights).
• Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, Adobe Premiere (video editing).
• Knowledge of AI/ML marketing tools (chatbots, predictive analytics).
• Marketing Knowledge: SEO, content marketing, paid ads, luxury brand marketing.
• Communication: Strong writing and verbal skills; ability to create compelling copy.
• Additional:
• Fluency in English (Portuguese is a plus).
• Strong problem-solving, innovation, and organizational skills.
• Ability to work independently and collaboratively.

What We Offer

• Opportunity to work with a global luxury brand spanning real estate, hospitality, and gastronomy.
• Competitive salary & benefits package.
• A dynamic, creative work environment with exposure to international markets.
• Professional development and career growth opportunities.

Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹50,000.00 per month

Benefits:

• Provident Fund

Application Question(s):

• What is your current notice period?
• What is your expected salary?
• What is your current salary?
• Are you willing to work in Panjim, Goa - On-Site?
• How many years of experience do you have in Digital Marketing?

Work Location: In person