Digital Marketing Specialist

We are on the lookout for a results-driven, skilled, and motivated Digital Marketing Specialist/Team Lead to join our dynamic marketing team. In this pivotal role, you will be instrumental in crafting and executing digital marketing strategies that elevate our online presence, captivate our target audience, and propel business growth

Job Description:

• Strategy development: Develop and execute comprehensive digital marketing strategies to achieve organizational goals, encompassing SEO, SEM, social media, email marketing, content marketing, and other relevant channels.
• Team Leadership: Lead and inspire a team of digital / Email marketing specialists, providing guidance, mentorship, and support. Foster a collaborative and innovative team culture to drive excellence
• Campaign Management and Digital Campaign Execution: Plan, execute, and optimize digital marketing campaigns across various platforms. Monitor and analyze campaign performance, providing insights and recommendations for continuous improvement. (SEO, SEM, Email Marketing, Social Media, Content Marketing)
• Social Media Management: Manage and grow our social media presence, create compelling content, engage with the audience, and monitor social media analytics to identify opportunities for improvement.
• Content Creation: Develop engaging and relevant content for digital platforms, ensuring alignment with brand messaging and marketing objectives. Maintain an editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, newsletters, videos, ebooks, reports, webinars, infographics, etc.), including trade shows, product campaigns, webinars and events.
• Website Management: Ensuring the Website is always up-to-date and SEO optimized. Collaborate with the Content team to ensure we are always keeping our website up to date.
• Driving Traffic and growing Leads: Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to action, landing pages, and lead generation content. Drawing insights from Google Analytics, google tag manager and devise ways to improve it.

Job Types: Full-time, Permanent

Work Location: In person