Digital Marketing Specialist

3 - 8 years

5 - 10 Lacs

Posted:Just now| Platform: Naukri logo

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Job Type

Full Time

Job Description

  • Digital Strategy Development

    : Plan, implement, and optimize comprehensive digital marketing strategies across multiple online channels including email, social media, paid ads, SEO, and content marketing to increase brand awareness and generate leads.
  • Campaign Management

    : Manage and execute paid search, display, social media, and email marketing campaigns, ensuring they meet performance goals and drive measurable results.
  • SEO SEM

    : Optimize website content, structure, and on-page elements to improve organic search rankings. Manage paid media campaigns (PPC) and ensure maximum ROI on digital advertising spend.
  • Data Analytics Reporting

    : Use Google Analytics, Google Ads, SEMrush, and other digital tools to track, analyze, and report on campaign performance. Provide actionable insights and recommendations to improve digital marketing strategies.
  • Content Collaboration

    : Work with content creators and designers to develop compelling content and creatives that align with digital marketing strategies, enhancing user engagement and conversion rates.
  • Social Media Strategy

    : Develop and implement social media strategies that build brand awareness, engage with target audiences, and drive conversions. Optimize paid social media campaigns to maximize reach and engagement.
  • Email Marketing

    : Design and execute email marketing campaigns, including segmentation, A/B testing, and performance tracking to increase engagement and conversions.
  • Audience Targeting Segmentation

    : Conduct market research and audience segmentation to ensure that digital marketing campaigns are effectively reaching the right target audience.
  • Trend Monitoring

    : Stay updated on the latest digital marketing trends, technologies, and best practices to ensure that strategies are innovative and competitive.

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