Performance Tracking: Monitor content performance using analytics tools and adjust strategies to improve user engagement and conversion rates. Content Creation: Write high-quality content for our brands, including website copy, blog posts, social media updates, newsletters, and more Research: Conduct in-depth research on industry trends, target audience preferences, and competitor content to ensure high-quality, relevant, and accurate output. SEO Optimization: Implement SEO strategies to enhance the visibility and performance of content, including keyword research, on-page SEO, and content optimization techniques. Brand Alignment: Develop content that aligns with each brand s tone of voice and messaging while being engaging and informative. Content Updates: Regularly update existing content to ensure it remains current, accurate, and aligned with SEO best practices. Collaborate: Work with the marketing, design, and technical teams to develop content strategies and ensure consistency across all platforms.
We are seeking an experienced Digital Marketing Specialist with 3+ years of experience to drive and execute digital marketing strategies that enhance brand visibility, engagement, and lead generation. The ideal candidate is both creative and analytical, with a deep understanding of digital marketing channels, data-driven decision-making, and campaign optimization. If you are passionate about staying ahead of the latest digital trends and delivering results in a fast-paced, growth-driven environment, we d love to hear from you. Key Responsibilities Digital Strategy Development : Plan, implement, and optimize comprehensive digital marketing strategies across multiple online channels including email, social media, paid ads, SEO, and content marketing to increase brand awareness and generate leads. Campaign Management : Manage and execute paid search, display, social media, and email marketing campaigns, ensuring they meet performance goals and drive measurable results. SEO & SEM : Optimize website content, structure, and on-page elements to improve organic search rankings. Manage paid media campaigns (PPC) and ensure maximum ROI on digital advertising spend. Data Analytics & Reporting : Use Google Analytics, Google Ads, SEMrush, and other digital tools to track, analyze, and report on campaign performance. Provide actionable insights and recommendations to improve digital marketing strategies. Content Collaboration : Work with content creators and designers to develop compelling content and creatives that align with digital marketing strategies, enhancing user engagement and conversion rates. Social Media Strategy : Develop and implement social media strategies that build brand awareness, engage with target audiences, and drive conversions. Optimize paid social media campaigns to maximize reach and engagement. Email Marketing : Design and execute email marketing campaigns, including segmentation, A/B testing, and performance tracking to increase engagement and conversions. Audience Targeting & Segmentation : Conduct market research and audience segmentation to ensure that digital marketing campaigns are effectively reaching the right target audience. Trend Monitoring : Stay updated on the latest digital marketing trends, technologies, and best practices to ensure that strategies are innovative and competitive. Position Qualifications Bachelor s degree in Marketing, Business, Communications, or a related field. 3+ years of experience in digital marketing, with a proven track record of running successful campaigns across various online platforms. Strong knowledge of SEO, SEM, paid advertising (Google Ads, social media ads), content marketing, and email marketing strategies. Proficiency in digital marketing tools and platforms (Google Analytics, Google Ads, SEMrush, Mailchimp, Hootsuite, etc.). Experience with marketing automation platforms and CRM systems. Skills Ability to analyze and interpret data to derive actionable insights and optimize digital marketing campaigns. Excellent written and verbal communication skills, with the ability to craft compelling marketing messages. Strong understanding of audience segmentation and targeting for different digital marketing channels. Familiarity with A/B testing and other performance optimization techniques. Excellent time management and organizational skills to manage multiple campaigns and projects simultaneously. Strong creativity and problem-solving skills to continuously innovate and improve digital marketing strategies.
Full Job Description Position summary We are seeking a talented Content Writer with 2+ years of experience to create engaging, informative, and SEO-optimized content. The ideal candidate will be a creative storyteller with the ability to write in various formats, from web copy to blogs, and be able to align content with the voice of our brands. If you re passionate about writing and want to contribute to the growth of multiple innovative brands, we d love to hear from you. Key Responsibilities Performance Tracking: Monitor content performance using analytics tools and adjust strategies to improve user engagement and conversion rates. Content Creation: Write high-quality content for our brands, including website copy, blog posts, social media updates, newsletters, and more Research: Conduct in-depth research on industry trends, target audience preferences, and competitor content to ensure high-quality, relevant, and accurate output. SEO Optimization: Implement SEO strategies to enhance the visibility and performance of content, including keyword research, on-page SEO, and content optimization techniques. Brand Alignment: Develop content that aligns with each brand s tone of voice and messaging while being engaging and informative. Content Updates: Regularly update existing content to ensure it remains current, accurate, and aligned with SEO best practices. Collaborate: Work with the marketing, design, and technical teams to develop content strategies and ensure consistency across all platforms. Position Qualifications Bachelor s degree in English, Journalism, Communications, Marketing, or a related field. 2+ years of proven experience as a content writer, copywriter, or related role in a corporate or agency setting. Familiarity with WordPress or other content management systems (CMS). Experience with social media platforms and their content strategies Skills Strong Writing Skills: Exceptional writing, editing, and proofreading skills with an eye for detail. SEO Knowledge: Practical experience in writing SEO-friendly content and understanding of SEO tools (like Google Analytics, SEMrush, etc.). Creative and Analytical: Ability to balance creativity with data-driven content strategies. Adaptability: Ability to write in a variety of styles and formats for different audiences. Time Management: Strong organizational skills and ability to meet deadlines while managing multiple projects simultaneously. Communication Skills: Excellent verbal and written communication skills to collaborate with cross-functional teams. Job Type: Full Time Job Location: Bangalore
Full Job Description Position summary We are seeking an experienced Content Marketer with 2+ years of experience to develop and execute content marketing strategies that drive brand awareness, engagement, and lead generation. The ideal candidate is both creative and analytical, with a strong understanding of content strategy, SEO, and digital marketing best practices. If you have a passion for creating data-driven content that resonates with audiences and want to make an impact in a fast-paced, innovative environment, we d love to hear from you. Key Responsibilities Content Strategy Development: Plan and execute comprehensive content marketing strategies across various digital platforms to drive brand awareness, traffic, and conversions. Content Creation: Develop high-quality, engaging content including blog posts, website copy, case studies, infographics, videos, email campaigns, and social media updates. SEO & SEM Integration: Implement SEO strategies to optimize content and improve organic search rankings, and utilize SEM tactics to enhance paid search campaigns. Audience Engagement: Create content that resonates with target audiences, builds relationships, and nurtures leads through the buyer s journey, all while maintaining the brand s tone of voice. Campaign Management: Develop, execute, and optimize content-driven marketing campaigns to increase visibility, enhance customer loyalty, and improve conversion rates. Content Calendar Management: Develop and maintain a content calendar to ensure a consistent flow of content across all channels, coordinating with other teams to align with business objectives. Data-Driven Insights: Analyze content performance using tools like Google Analytics, SEMrush, HubSpot, and social media analytics to refine strategies and improve content performance. Collaborate with Teams: Work closely with the marketing, sales, and design teams to align content strategies with overall brand goals and customer needs. Trend Monitoring: Stay up-to-date with the latest content marketing trends, digital tools, and best practices to continuously optimize content strategies. Position Qualifications Bachelor s degree in Marketing, Communications, Journalism, English, or a related field. 2+ years of experience in content marketing, digital marketing, or a related field, with a proven ability to execute successful content strategies and campaigns. Familiarity with content management systems (CMS) such as WordPress, and experience using social media platforms and their content management tools. A solid understanding of SEO, SEM, and analytics tools, as well as paid media strategies, email marketing, and conversion optimization techniques. Skills Exceptional ability to write, edit, and proofread compelling, high-quality content across a variety of formats, while keeping a consistent brand voice. Proven experience in creating SEO-optimized content and knowledge of SEO tools such as Google Analytics, SEMrush, and Yoast. Ability to create innovative content strategies while analyzing performance data and optimizing based on results. In-depth understanding of how to craft content that appeals to specific audience segments and aligns with their interests and behaviors. Strong organizational skills to manage multiple projects simultaneously, ensuring deadlines are met and content is delivered on time. Excellent verbal and written communication skills to collaborate with cross-functional teams and ensure content aligns with overall marketing goals. Ability to write and adjust content style for various formats (blog posts, email newsletters, social media posts, landing pages) while maintaining engagement and relevance. Job Type: Full Time Job Location: Bangalore