Digital Marketing Specialist-Google Ads

Skills:

Company Overview

Job Overview

Qualifications And Skills

• Demonstrable experience in digital marketing with an in-depth understanding of Google Ads and pay-per-click strategies.
• Proficiency in keyword research to identify opportunities for improving campaign outcomes and cost efficiency.
• Effective campaign management skills, ensuring all marketing activities are delivered within deadlines and budgets.
• Familiarity with Google Analytics to measure and report performance of all digital marketing campaigns.
• Hands-on experience with search engine marketing strategies to increase organic reach and visibility.
• Ability to analyze and optimize landing pages to increase conversion rates and user engagement.
• Strong understanding of digital marketing trends and techniques to stay ahead of market developments.
• Excellent communication skills to discuss strategic goals with team members and stakeholders.
  

Roles And Responsibilities

• Develop, execute, and manage Google Ads campaigns tailored to achieve clients' marketing objectives.
• Conduct regular keyword research and analysis to optimize ad performance and target audience reach.
• Monitor campaign performance metrics and generate insightful reports for strategic decision-making.
• Collaborate with the creative team to design and optimize ad copy and landing pages for maximum impact.
• Stay up-to-date with the latest digital marketing trends and incorporate them into strategies where applicable.
• Define and implement innovative solutions to drive campaign performance and client satisfaction.
• Manage budgets efficiently, ensuring a maximum return on investment for marketing spend.
• Foster a culture of continuous improvement through testing, analysis, and insights-driven iteration.