We are looking for an experienced digital marketing manager specializing in Google Ads and pay-per-click (PPC) advertising. The ideal candidate will have a proven track record of managing and optimizing paid campaigns to drive traffic, increase conversions, and achieve business goals.

Key Responsibilities

PPC campaign management:
Design, implement, and manage PPC campaigns across Google Ads and other platforms.
Conduct thorough keyword research and audience targeting to create effective campaigns.
Optimize campaigns for maximum ROI, focusing on bid strategies, ad placements, and budgets.
Google Ads expertise:
Manage campaigns across Search, Display, Shopping, and Video (YouTube).
Analyze campaign performance and make data-driven decisions to improve metrics such as CTR, CPC, and conversion rates.
Stay updated on Google Ads features, updates, and best practices.
Performance tracking & reporting:
Monitor and evaluate campaign performance using tools like Google Analytics.
Generate detailed reports on campaign outcomes and recommend improvements.
Track KPIs, identify trends, and implement optimization strategies.
Creative collaboration:
Collaborate with content creators and designers to develop compelling ad creatives.
Test and refine ad copy, visuals, and landing pages to enhance performance.
Strategy development:
Develop and execute comprehensive digital marketing strategies aligned with business objectives.
Explore new PPC opportunities and emerging trends in digital advertising.
Team collaboration:
Coordinate with SEO, social media, and content teams to ensure cohesive marketing efforts.
Train and guide junior team members on PPC best practices.

About Company: Sagacious Infosystems Private Limited was incorporated on 12 February 2010. It is involved in software publishing, consultancy, and supply (software publishing includes production, supply, and documentation of ready-made (non-customized) software, operating systems software, business & other applications software, computer games software for all platforms). Consultancy includes providing the best solution in the form of custom software after analyzing the user's needs and problems. Custom software also includes made-to-order software based on orders from specific users. Also, included are writing of software of any kind following the directives of the users; software maintenance, web-page design.

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Digital Marketing Manager in Bangalore