We are looking for an experienced digital marketing manager specializing in Google Ads and pay-per-click (PPC) advertising. The ideal candidate will have a proven track record of managing and optimizing paid campaigns to drive traffic, increase conversions, and achieve business goals. Key Responsibilities PPC campaign management: Design, implement, and manage PPC campaigns across Google Ads and other platforms. Conduct thorough keyword research and audience targeting to create effective campaigns. Optimize campaigns for maximum ROI, focusing on bid strategies, ad placements, and budgets. Google Ads expertise: Manage campaigns across Search, Display, Shopping, and Video (YouTube). Analyze campaign performance and make data-driven decisions to improve metrics such as CTR, CPC, and conversion rates. Stay updated on Google Ads features, updates, and best practices. Performance tracking & reporting: Monitor and evaluate campaign performance using tools like Google Analytics. Generate detailed reports on campaign outcomes and recommend improvements. Track KPIs, identify trends, and implement optimization strategies. Creative collaboration: Collaborate with content creators and designers to develop compelling ad creatives. Test and refine ad copy, visuals, and landing pages to enhance performance. Strategy development: Develop and execute comprehensive digital marketing strategies aligned with business objectives. Explore new PPC opportunities and emerging trends in digital advertising. Team collaboration: Coordinate with SEO, social media, and content teams to ensure cohesive marketing efforts. Train and guide junior team members on PPC best practices. About Company: Sagacious Infosystems Private Limited was incorporated on 12 February 2010. It is involved in software publishing, consultancy, and supply (software publishing includes production, supply, and documentation of ready-made (non-customized) software, operating systems software, business & other applications software, computer games software for all platforms). Consultancy includes providing the best solution in the form of custom software after analyzing the user's needs and problems. Custom software also includes made-to-order software based on orders from specific users. Also, included are writing of software of any kind following the directives of the users; software maintenance, web-page design.
As a PPC Specialist at Sagacious Infosystems Private Limited, your primary responsibility will be to design, implement, and manage PPC campaigns across various platforms, with a focus on Google Ads. You will conduct in-depth keyword research and audience targeting to create effective campaigns, and optimize them for maximum ROI by utilizing bid strategies, ad placements, and budgets. Your expertise in Google Ads will be crucial as you manage campaigns across different categories such as Search, Display, Shopping, and Video (YouTube). You will analyze campaign performance metrics like CTR, CPC, and conversion rates, and make data-driven decisions to enhance results. It will be essential to stay updated on Google Ads features, updates, and best practices to ensure campaign success. Performance tracking and reporting will be a key aspect of your role, where you will monitor campaign performance using tools like Google Analytics. Generating detailed reports on campaign outcomes, identifying trends, and recommending optimization strategies will be vital to drive continuous improvement. Collaboration with content creators and designers is essential to develop compelling ad creatives. You will work closely to test and refine ad copy, visuals, and landing pages to enhance overall performance. Additionally, you will be involved in developing and executing comprehensive digital marketing strategies aligned with the business objectives, exploring new PPC opportunities, and staying abreast of emerging trends in digital advertising. Team collaboration is also a significant part of the role, where you will coordinate with SEO, social media, and content teams to ensure cohesive marketing efforts. Furthermore, you will be responsible for training and guiding junior team members on PPC best practices to foster their growth and development. Sagacious Infosystems Private Limited, incorporated on 12 February 2010, is a company involved in software publishing, consultancy, and supply. The company specializes in providing software solutions tailored to meet the specific needs of users. This includes ready-made software, operating systems software, business applications software, computer games software, and web-page design services. As a part of the team, you will have the opportunity to contribute to the company's growth and success by leveraging your expertise in PPC campaign management and digital marketing strategies.,
Skills: Keyword Research, PPC Strategy, Copywriting, Google Analytics, Campaign Management, Google Ads, Company Overview Sagacious Infosystems is a dynamic organization headquartered in Bangalore, positioned within the Marketing Services industry. With a dedicated team of 11-50 employees, we specialize in delivering quality-driven solutions tailored to enhance the marketing prowess of our clients. Explore our expertise further at www.sagaciousinfosystems.com. Job Overview We are seeking a Mid-Level Digital Marketing Specialist with a focus on Google Ads for our Bengaluru office. This full-time role is ideal for candidates with up to 6 years of experience, aiming to build and optimize impactful digital campaigns. Join us to advance your career in a collaborative and innovative environment. Qualifications And Skills Demonstrable experience in digital marketing with an in-depth understanding of Google Ads and pay-per-click strategies. Proficiency in keyword research to identify opportunities for improving campaign outcomes and cost efficiency. Effective campaign management skills, ensuring all marketing activities are delivered within deadlines and budgets. Familiarity with Google Analytics to measure and report performance of all digital marketing campaigns. Hands-on experience with search engine marketing strategies to increase organic reach and visibility. Ability to analyze and optimize landing pages to increase conversion rates and user engagement. Strong understanding of digital marketing trends and techniques to stay ahead of market developments. Excellent communication skills to discuss strategic goals with team members and stakeholders. Roles And Responsibilities Develop, execute, and manage Google Ads campaigns tailored to achieve clients' marketing objectives. Conduct regular keyword research and analysis to optimize ad performance and target audience reach. Monitor campaign performance metrics and generate insightful reports for strategic decision-making. Collaborate with the creative team to design and optimize ad copy and landing pages for maximum impact. Stay up-to-date with the latest digital marketing trends and incorporate them into strategies where applicable. Define and implement innovative solutions to drive campaign performance and client satisfaction. Manage budgets efficiently, ensuring a maximum return on investment for marketing spend. Foster a culture of continuous improvement through testing, analysis, and insights-driven iteration.