Digital Marketing Manager

Role Overview: - As a PPC Specialist at Sagacious Infosystems Private Limited, your primary responsibility is to design, implement, and manage PPC campaigns across various platforms, with a focus on Google Ads. - Conduct in-depth keyword research and audience targeting to create effective campaigns, and optimize them for maximum ROI by utilizing bid strategies, ad placements, and budgets. Key Responsibilities: - Manage campaigns across different categories such as Search, Display, Shopping, and Video (YouTube). - Analyze campaign performance metrics like CTR, CPC, and conversion rates, and make data-driven decisions to enhance results. - Stay updated on Google Ads features, updates, and best practices to ensure campaign success. - Monitor campaign performance using tools like Google Analytics. - Generate detailed reports on campaign outcomes, identify trends, and recommend optimization strategies. - Collaborate with content creators and designers to develop compelling ad creatives. - Test and refine ad copy, visuals, and landing pages to enhance overall performance. - Develop and execute comprehensive digital marketing strategies aligned with business objectives. - Explore new PPC opportunities and stay abreast of emerging trends in digital advertising. - Coordinate with SEO, social media, and content teams to ensure cohesive marketing efforts. - Train and guide junior team members on PPC best practices to foster their growth and development. Qualifications Required: - Expertise in Google Ads campaign management. - Proficiency in keyword research, audience targeting, and bid strategies. - Strong analytical skills to interpret campaign performance metrics. - Familiarity with Google Analytics and other relevant tools. - Ability to collaborate effectively with content creators and designers. - Knowledge of digital marketing strategies and emerging trends. - Excellent communication and teamwork skills. (Note: Additional details of the company have been omitted as they were not present in the provided job description.),