Digital Marketing Manager

Contact Number - 7892006386

Key Responsibilities1. Digital Strategy & Campaign Management

• Develop and implement digital marketing strategies aligned with hospital goals.
• Plan and execute online campaigns for service lines (e.g., cardiology, orthopedics, maternity, etc.).
• Manage paid campaigns on Google Ads, Facebook/Instagram, LinkedIn, and healthcare platforms.
• Coordinate with doctors, departments, and management for campaign inputs.

2. Website Management

• Oversee hospital website content updates, landing pages, and SEO optimization.
• Work with IT/agency teams to improve user experience, page speed, and lead conversion.
• Ensure accurate and updated information on all digital platforms.

3. Social Media Management

• Manage hospital social media pages and drive engagement through relevant content.
• Create and schedule posts related to health awareness, events, doctor expertise, and achievements.
• Monitor comments, messages, and patient inquiries promptly.

4. Content Creation

• Develop content for blogs, newsletters, videos, and awareness posts.
• Coordinate with doctors for expert videos, testimonials, and educational content.
• Ensure content follows hospital brand guidelines and medical accuracy.

5. Online Reputation Management (ORM)

• Monitor and respond to patient reviews on Google, Practo, Facebook, and other platforms.
• Coordinate with patient care teams to resolve negative feedback constructively.
• Work towards improving the hospital’s overall online rating.

6. Analytics & Reporting

• Track campaign performance using Google Analytics, Facebook Insights, and CRM tools.
• Prepare weekly/monthly performance reports for management.
• Recommend improvements based on data insights.

7. Collaboration & Coordination

• Work closely with the marketing team, operations, CRM, and management.
• Coordinate with external digital agencies, photographers, and content creators.
• Support hospital events, camps, and outreach programs with digital promotions.

Required Skills & Qualifications

• MBA in Marketing, Digital Marketing, Communications, or related field.
• 6–7 years of experience in digital marketing; healthcare industry experience preferred.
• Strong knowledge of SEO, SEM, social media marketing, and analytics tools.
• Good communication, content writing, and project management skills.
• Ability to manage multiple projects and meet deadlines.

Job Type: Full-time

Pay: ₹50,000.00 - ₹60,000.00 per month

Benefits:

• Provident Fund

Work Location: In person