4.0 - 8.0 years

0 Lacs

haryana

On-site

About EssenceMediacom: EssenceMediacom is a leading WPP media brand that believes in the power of media and creativity to drive breakthroughs for the world's best brands. Grounded in analytics & insights and powered by data & technology, EssenceMediacom is designed for the new communications economy, built on data & technology, built for people & algorithms, and built to evolve around diverse schools of thought. Role Summary And Impact: We are currently seeking a Senior Media Planning Manager to join our team. The ideal candidate should have a strong background in digital media planning and brand marketing. Responsibilities include managing end-to-end brand campaigns, from mapping Brand KPIs to crafting media approaches, coordination in implementation/optimizations, and performance review and analysis. The candidate should have a deep understanding of planning principles across digital platforms such as OLVs, Social Media, and Ad Networks. Reporting to: Media Planning Director Key Responsibilities: - Independently manage planning and optimization of digital media campaigns across various channels to drive campaign KPIs. - Understand marketing funnels and tailor media strategies based on business and campaign objectives. - Utilize knowledge of B2C publishers for India to drive brand-led campaigns. - Assess campaign performance, provide actionable insights, and deliver clear recommendations via reports and presentations. - Conduct audience/platform research using 1st party/3rd party data sources. - Contribute ideas for campaign experiments/innovations and prioritize relevant experiments. - Manage accurate forecasts, media plans, and key media planning documentation. - Collaborate and coordinate with internal and external stakeholders. Skills And Experience: - 4-6 years of experience in digital media planning (brand marketing). - Knowledge of typical B2C platforms and media research tools. - Effective vocabulary across video, display, social campaigns, and programmatic media buying. - Excellent communication, presentation, organizational, and problem-solving skills. - Ability to prioritize, multitask, collaborate in a team environment, and think creatively. - Detail-oriented, responsive, deadline-driven with strong reasoning skills. Life At WPP Media & Benefits: WPP Media invests in employee growth and provides opportunities to tap into global networks. Employee resource groups, in-office events, and a culture of respect and equal opportunities for all employees are key aspects of life at WPP Media. WPP Media is an equal opportunity employer committed to fostering a culture of respect and inclusivity. The best work happens through creativity, collaboration, and connection. Privacy Notice: Please refer to our Privacy Notice for information on how we process the information you provide. *Please note that only selected candidates will be contacted for an interview.,

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