Digital Marketing Manager

Role Overview: As a PPC Specialist at Sagacious Infosystems Private Limited, your primary responsibility will be to design, implement, and manage PPC campaigns across various platforms, with a focus on Google Ads. You will conduct in-depth keyword research and audience targeting to create effective campaigns, and optimize them for maximum ROI by utilizing bid strategies, ad placements, and budgets. Key Responsibilities: - Manage PPC campaigns across different categories such as Search, Display, Shopping, and Video (YouTube). - Analyze campaign performance metrics like CTR, CPC, and conversion rates to make data-driven decisions for enhancing results. - Stay updated on Google Ads features, updates, and best practices to ensure campaign success. - Track performance and generate detailed reports using tools like Google Analytics. - Collaborate with content creators and designers to develop compelling ad creatives, refine ad copy, visuals, and landing pages. - Develop and execute comprehensive digital marketing strategies aligned with business objectives. - Explore new PPC opportunities and stay abreast of emerging trends in digital advertising. - Coordinate with SEO, social media, and content teams to ensure cohesive marketing efforts. - Train and guide junior team members on PPC best practices to foster their growth and development. Qualifications Required: - Proven experience in managing PPC campaigns, particularly in Google Ads. - Strong understanding of keyword research, audience targeting, bid strategies, and campaign optimization. - Proficiency in analyzing campaign performance metrics and making data-driven decisions. - Knowledge of Google Ads features, updates, and best practices. - Experience with tools like Google Analytics for performance tracking and reporting. - Ability to collaborate effectively with content creators, designers, and cross-functional teams. - Excellent communication and interpersonal skills. - Prior experience in digital marketing and familiarity with emerging trends in the industry.,