Digital Marketing Specialist

JOB OBJECTIVES

The Digital Marketing Executive is responsible for planning, implementing, and monitoring digital marketing campaigns across multiple channels. They work closely with the marketing team to ensure that all digital efforts align with the company's goals and brand identity. This role demands proficiency in various digital platforms and a keen understanding of current marketing trends.

Roles & Responsibility

1. Strategy & Planning

• Develop digital marketing plans aligned with business goals (brand, lead gen, sales).
• Identify target audience, channels, messaging.
• Budget planning and allocation across channels.

2. Campaign Execution

• Create, launch, and manage campaigns:

social media (organic & paid)
Search (SEO & SEM/PPC)Email marketing/newslettersDisplay, affiliate, or influencer marketing where applicable.

• Coordinate creative development (content, graphics, video) for ads, landing pages, social posts.

3. Website & Content Management

• Maintain website content, ensure good user experience & SEO-friendly pages.
• Blog or article creation and content optimization.
• Landing page design or optimization for better conversion.

4. Analytics & Optimization

• Monitor campaign performance using tools (Google Analytics, ad-platform reports, others).
• Track key metrics: traffic, CTR, conversion rate, ROI, cost per lead/acquisition.
• A/B testing (ads, email, landing pages) and making improvements.
• Identify underperforming areas and optimize (budget shifts, creative, targeting).

5. Social Media & Community Engagement

• Plan content calendar for social platforms.
• Engage with audience (comments, messages, feedback).
• Monitor brand mentions, competitive activities.

6. Collaboration & Coordination

• Work with design, content, product, sales teams for cohesive campaigns.
• Coordinate with external vendors/agencies if required.
• Ensure compliance with brand guidelines and any legal/data-privacy standards.

7. Trend Monitoring & Continuous Learning

• Keep up with digital marketing trends, algorithm changes.
• Explore new tools/platforms/opportunities.
• Suggest new ideas for channels or strategies.

8. WhatsApp Marketing

• Build opt-in contact lists only.
• Segment contacts and personalize messages.
• Use rich media, CTAs (buttons, catalogues etc.).
• Limit frequency; avoid spamming.

9. Email Marketing

• Send campaigns (newsletters, promos, drip sequences).
• Segment email lists based on user behavior, demographics.
• Test emails (A/B testing, subject lines, content).
• Track performance metrics: open rate, click-through, unsubscribes.

JOB RELATED EXPERIENCE & KNOWLEDGE

• 2+ years of professional experience in Google Ads, Google Analytics and HubSpot.
• Certifications (Google Ads, Google Analytics, HubSpot etc.).
• Experience with marketing automation tools.
• Familiar with affiliate/influencer marketing.
• Prior work in particular industries (e.g. e-commerce / B2B / tech).
• Experience in conversion funnel mapping / UX optimization.

EDUCATION & SKILL REQUIREMENTS

• Bachelor's degree in Marketing, Digital Marketing, Public Relations, or a related field.
• Proficiency in digital marketing platforms and tools.
• Strong analytical skills to assess campaign performance.
• Excellent communication and content creation abilities.
• Familiarity with SEO/SEM, email marketing, and social media advertising.
• Creative mindset with attention to detail.

Job Type: Full-time

Pay: From ₹30,000.00 per month

Benefits:

• Paid sick time
• Paid time off
• Provident Fund

Work Location: In person