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Description
Job Title: Digital Marketing Expert Company: Graphic Shaala Location: Panipat, Haryana (Work-from-Home option available) Job Type: Full-Time Experience Level: Mid-Level (1-2 years of experience) Salary: 10,000 - 15,000 Rs Per month Job Summary: Graphic Shaala is seeking a skilled and creative Digital Marketing Expert to join our team. The ideal candidate will be responsible for planning, executing, and managing social media advertising campaigns across various platforms to drive brand awareness, engagement, and growth for our startup. This role requires expertise in running targeted ad campaigns, analyzing performance metrics, and optimizing strategies to achieve business goals. Preference will be given to candidates based in Panipat, but the position also offers the flexibility of working from home. Key Responsibilities: Social Media Advertising: Design, launch, and manage paid ad campaigns on platforms like Facebook, Instagram, Twitter, LinkedIn, YouTube, and Google Ads. Develop creative and compelling ad content (text, images, and videos) tailored to each platform. Set up and optimize targeting parameters (demographics, interests, behaviors, etc.) to reach the right audience. Campaign Strategy & Planning: Create and execute a comprehensive digital marketing strategy to promote Graphic Shaala’s services and products. Conduct market research to identify trends, customer preferences, and competitive landscape. Plan monthly ad budgets and allocate resources effectively to maximize ROI. Performance Tracking & Optimization: Monitor and analyze campaign performance using tools like Google Analytics, Facebook Ads Manager, and other platform insights. Provide regular reports on key metrics (CTR, CPC, CPA, conversion rates, etc.) and suggest improvements. A/B test ad creatives, copy, and targeting to optimize results. Content Collaboration: Work closely with the content and design teams to create engaging visuals and copy for ads. Ensure brand consistency across all marketing materials and campaigns. Trend Awareness: Stay updated on the latest digital marketing trends, social media algorithm changes, and emerging ad platforms. Recommend new strategies or tools to enhance campaign effectiveness. Customer Engagement: Respond to comments, messages, and inquiries on social media to build community and trust. Collaborate with the team to align ad campaigns with organic social media efforts. Requirements: Bachelor’s degree in Marketing, Communications, or a related field (preferred). 1-2 years of proven experience in digital marketing, with a focus on social media advertising. Expertise in running paid ad campaigns on platforms like Facebook, Instagram, Twitter, LinkedIn, YouTube, and Google Ads. Strong understanding of analytics tools (e.g., Google Analytics, Facebook Insights, etc.) and performance metrics. Excellent communication and creative writing skills for crafting ad copy. Familiarity with graphic design tools (e.g., Canva, Adobe Photoshop) is a plus. Ability to work independently and manage multiple campaigns under tight deadlines. Location: Preference for candidates based in Panipat, Haryana, but open to work-from-home arrangements. Strong organizational skills and attention to detail. Passion for staying updated with digital marketing trends and social media best practices. Preferred Qualifications: Prior experience in a startup environment. Knowledge of SEO, email marketing, and content marketing. Local candidates from Panipat will be given priority. Benefits: Flexible work-from-home option. Opportunity to grow with a dynamic startup. Creative and collaborative work environment. Graphic Shaala is an equal-opportunity employer. We value creativity, innovation, and dedication. Join us to help shape the future of our brand! Job Types: Full-time, Permanent Pay: ₹8,000.00 - ₹12,000.00 per month Benefits: Flexible schedule Work from home Schedule: Day shift Morning shift Weekend availability Supplemental Pay: Quarterly bonus Yearly bonus Experience: Digital marketing: 1 year (Required) Language: Hindi (Required) English (Required) Work Location: Remote
