Job
Description
A Digital Marketing Specialist cum Social Media Manager job description focuses on a role that handles both digital marketing strategies and social media management. This individual is responsible for planning, executing, and analysing digital campaigns, including social media, and creating engaging content to boost brand awareness and drive engagement. Key Responsibilities: Digital Marketing Strategy: Develop and implement digital marketing plans that align with business goals. Social Media Management: Manage and grow social media presence across various platforms, create engaging content, and interact with followers. Content Creation: Develop written, visual, and video content for both digital marketing campaigns and social media channels. Campaign Management: Plan and execute online marketing campaigns, including paid advertising, email marketing, and SEO/SEM. Analytics and Reporting: Track campaign performance, analyze data, and provide reports on key metrics (ROI, KPIs). Trend Monitoring: Stay updated on digital marketing trends and social media best practices. Collaboration: Work with other teams, including content creators, designers, and developers, to ensure cohesive brand messaging. Customer Engagement: Respond to customer inquiries, manage online reviews, and build community engagement. Required Skills and Qualifications: Digital Marketing Knowledge: Strong understanding of digital marketing principles, SEO, SEM, PPC, email marketing, and social media strategies. Social Media Expertise: Experience managing and growing social media channels, creating engaging content, and using social media analytics tools. Content Creation Skills: Proficient in writing, editing, and designing content for various platforms. Analytical Skills: Ability to track and analyze campaign performance, identify trends, and make data-driven decisions. Communication Skills: Excellent written and verbal communication skills for engaging with both internal and external audiences. Software Proficiency: Knowledge of design tools (Canva, Photoshop, Illustrator), video editing software, and social media management tools. Technical Skills: Understanding of web analytics, SEO/SEM tools, and online advertising platforms. Desired Experience: 1-3 years of relevant experience in digital marketing and social media management. Experience with different social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.). Bachelor's degree in Marketing, Communications, or a related field (preferred). Additional Notes: The specific responsibilities and required skills may vary depending on the company and the nature of the role. Salary Range: 25k-35k per month based on your skills  Local candidates preferred Show more Show less
