Digital Marketing Specialist

3 years

4 - 7 Lacs

Posted:1 day ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Full Time

Job Description

We are Hiring

Job Title: Digital Marketing Manager
Location: Rajkot Gujrat 360003
Reports To: Marketing Director
Type: Full-time / On-side

Job Summary: We are seeking an experienced and results-driven Digital Marketing Manager to lead our digital marketing efforts. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products or services. This role plays a major part in enhancing brand awareness, driving traffic to our digital properties, and generating qualified leads.

Key Responsibilities:

  • Develop and execute digital marketing strategies aligned with business goals.
  • Manage all digital channels including SEO, SEM, email marketing, social media, and display advertising.
  • Oversee performance marketing efforts (Google Ads, Meta Ads, LinkedIn, etc.).
  • Plan and manage content marketing campaigns, including blogs, newsletters, and landing pages.
  • Analyze data and performance metrics to identify trends and optimize campaigns.
  • Use tools like Google Analytics, Google Tag Manager, and marketing automation platforms (e.g., HubSpot, Market).
  • Coordinate with design, content, and development teams to ensure cohesive branding and user experience.
  • Manage digital marketing budget and ensure maximum ROI.
  • Stay up-to-date with the latest digital marketing trends and technologies.
  • Lead and mentor a team of digital marketing professionals (if applicable)
  • Requirements:
  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • 3–7 years of experience in digital marketing or a similar role.
  • Proven track record in SEO/SEM, email, social media, and display advertising.
  • Hands-on experience with web analytics tools (e.g., Google Analytics, SEMrush, Hotjar).
  • Strong understanding of marketing automation and CRM systems.
  • Excellent communication, project management, and analytical skills.
  • Experience with A/B and multivariate testing.
  • Google Ads and/or Meta Certifications are a plus.
  • Preferred Skills:
  • Experience in e-commerce, SaaS, or B2B marketing.
  • Familiarity with tools like Canva, Figma, WordPress, or Shopify.
  • Knowledge of HTML/CSS is a bonus.
  • What We Offer:
  • Competitive salary and benefits
  • Provident fund
  • Paid Leave
  • Onside food will be provide
  • Apply : jobs@candbc.com , +91-7069469422

Job Type: Full-time

Pay: ₹40,000.00 - ₹60,000.00 per month

Benefits:

  • Food provided
  • Paid sick time
  • Paid time off
  • Provident Fund

Schedule:

  • Day shift

Work Location: In person

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