Digital Marketing Specialist (Campaign Execution Strategist)

We’re Hiring: Digital Marketing Specialists (4+ Years Digital Campaign Marketing Experience)

Positions:

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About the Role

We seek a results-driven Digital Marketing Specialist with a proven track record in campaign management, paid media, SEO, and social media strategy. The ideal candidate will have at least 4 years of hands-on experience developing, executing, and optimising integrated digital marketing campaigns that drive measurable business outcomes.

Key Responsibilities

Campaign Management

• Plan, execute, and optimize multi-channel digital marketing campaigns across paid search, display, social, and content channels.
• Track KPIs, prepare performance reports, and provide actionable insights.
• Collaborate with cross-functional teams (creative, sales, product) to align campaigns with business objectives.

Paid Media

• Manage budgets and bids across Google Ads, Meta Ads, LinkedIn Ads, and other platforms.
• Conduct A/B testing of ad creatives, audiences, and landing pages to maximize ROI.
• Analyze campaign performance and recommend scaling or reallocation of spend.
• SEO (Search Engine Optimization)
• Conduct keyword research, on-page optimization, and competitor analysis.
• Work with content and web teams to improve organic rankings and site visibility.
• Monitor analytics and search performance to identify growth opportunities.

Social Media Marketing

• Develop and execute organic and paid social media strategies to grow brand presence and engagement.
• Manage social media calendars, content creation, and community engagement.
• Track performance metrics and optimize campaigns based on insights.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).
• I have 4+ years of hands-on experience in planning and executing outcome-based B2B multimodal and multi-touch campaigns, digital campaign management, paid media, SEO, and social media.
• Proficiency in Google Ads, Facebook/Meta Business Manager, LinkedIn Ads, and other digital ad platforms.
• Strong knowledge of SEO tools (SEMrush, Ahrefs, Google Search Console, etc.).
• Experience with analytics and reporting tools (Google Analytics, Data Studio, etc.).
• Excellent communication, project management, and analytical skills.

Preferred Skills

• Experience with marketing automation tools (HubSpot, Marketo, or similar).
• Understanding of conversion rate optimisation (CRO).
• Ability to manage multiple projects in a fast-paced environment.

What We Offer

• Competitive salary and performance bonuses.
• Opportunities for professional growth and training.
• A dynamic and collaborative work environment.