Role Overview As our SEO Specialist, you will play a critical role in shaping and executing our organic growth strategy. You'll optimize our website and content to attract, engage, and convert our target personas—from SMBs to enterprise decision-makers. This is a high-impact role that works cross-functionally with content, demand generation, product marketing, and web development. Key Responsibilities · Own and execute on-page, off-page, and technical SEO strategies aligned with SaaS demand generation goals · Perform comprehensive keyword research, clustering, and competitive gap analysis to target high-intent SaaS buyers · Optimize landing pages, blog content, and product pages for user experience and search performance · Work closely with content marketing to plan and develop SEO-focused thought leadership, cluster pages, and pillar content · Monitor site performance, crawl issues, indexing, and ranking changes using GA4, GSC, Ahrefs/SEMrush, and Screaming Frog · Build and maintain a quality backlink profile through ethical outreach and content partnerships · Collaborate with web developers to implement technical SEO enhancements (Core Web Vitals, schema markup, page speed, etc.) · Track key metrics: keyword rankings, organic sessions, bounce rates, conversions, and pipeline influenced by organic · Provide regular SEO performance reports with insights and recommendations Must-Have Qualifications · 2–4 years of SEO experience (preferably in a B2B SaaS or tech environment) · Strong understanding of the SaaS customer journey and funnel mechanics (TOFU → BOFU) · Hands-on experience with SEO tools: Ahrefs, SEMrush, Google Search Console, GA4, Screaming Frog · Working knowledge of HTML, CSS, and content management systems (WordPress, Webflow, or similar) · Experience optimizing for SaaS-specific goals like demo requests, sign-ups, and trial conversions · Ability to work independently and cross-functionally in a fast-paced, agile environment Nice to Have · Experience with marketing automation platforms (HubSpot, Marketo, etc.) · Familiarity with ABM, programmatic SEO, and content syndication · Knowledge of international SEO or multi-language content · Experience in optimizing SaaS marketplaces or app directories (e.g., G2, Capterra, etc.) What We Offer · Competitive salary + performance-based bonus · Budget for SEO tools, certifications, and learning · Fast-paced growth environment with real ownership · Access to cross-functional teams and mentorship from senior marketers
About Xaas Genie Marketing: Xaas Genie Marketing is a premier marketing consulting and automation firm specializing in delivering innovative, data-driven marketing solutions for B2B and B2C clients across diverse verticals. We leverage the latest in marketing technology, AI, and automation tools to craft high-impact strategies that accelerate growth, enhance brand visibility, and optimize sales funnels. Our mission is to blend human expertise with cutting-edge digital tools to produce high-performance, scalable content that drives measurable results. About the Role: We are seeking an accomplished Senior Content Strategist & Solutions Content Lead to join our leadership team. This role requires a strategic thinker and a high-caliber content professional capable of delivering impactful, research-driven content that aligns with our consulting and automation-driven marketing philosophy. The ideal candidate will have a proven track record in creating high-performance B2B/B2C content, especially within technology, consulting, and vertical-specific domains including retail, manufacturing, engineering, pharma, BFSI, and education. You will be instrumental in developing content strategies that showcase our solutions, demonstrate thought leadership, and support our clients' growth objectives. This is a client-facing, fast-paced role that demands a blend of technical expertise, creative storytelling, and operational excellence. You will work closely with our marketing consulting team to produce content that seamlessly integrates the latest tech tools and human insights, ensuring rapid delivery of high-quality assets. Key Responsibilities: Strategic Content Planning: Develop and execute comprehensive content strategies that support clients offerings, automation solutions, and client marketing objectives. Content Development & Optimization: Create, edit, and optimize high-impact content for digital platforms, including web pages, blogs, whitepapers, case studies, solution briefs, infographics, press releases, and thought leadership articles. Thought Leadership & Executive Ghostwriting: Produce authoritative thought leadership pieces, ghostwritten articles for CXOs, and executive content that position the customer and its clients as industry pioneers. Multiformat Content Creation: Conceptualize and storyboard content for long-form articles, podcasts, corporate videos, webinars, and multimedia assets aligned with our automation and digital transformation focus. Marketing & Sales Collateral: Develop compelling marketing assets such as campaign landing pages, service portfolios, solution kits, brochures, and info-graphics to support lead generation and sales efforts. Research & Industry Analysis: Leverage industry data, market research, and emerging tech trends to produce credible, relevant, and future-ready content. Leverage Tech & Automation: Integrate latest marketing automation tools, AI-driven content platforms, and analytics to produce high-quality content swiftly and efficiently. Performance Monitoring: Use SEO and analytics tools to track content engagement, optimize for discoverability, and measure impact. Project & Stakeholder Management: Organize and prioritize multiple projects, ensuring timeliness, quality, and client satisfaction. Innovation & Best Practices: Stay updated on industry trends, emerging content formats, and technological advancements to continually enhance content effectiveness. Qualification: Experience:5-6 years of senior content creation, strategy, and marketing experience, with a focus on technology, consulting, and vertical-specific content. Proven Impact: Demonstrable success in producing high-performance content that accelerates lead generation, brand positioning, and thought leadership. Industry Knowledge: Deep understanding of B2B and B2C landscapes across tech, retail, manufacturing, engineering, pharma, BFSI, and education. Tech Savvy & Research-Driven: Skilled in leveraging the latest content tools, AI, automation platforms, and data analytics to produce rapid, high-quality content. Excellent Storytelling & Ghostwriting: Exceptional writing and editing skills with experience ghostwriting for senior executives. Strategic & Innovative: Ability to conceptualize multi-format content strategies that align with client goals and leverage emerging marketing technologies. Highly Organized: Strong project management skills, capable of handling multiple priorities under tight deadlines. Communication & Client Engagement: Excellent interpersonal skills with a professional approach to client-facing interactions. Key Performance Indicators (KPIs): Impactful content engagement (web traffic, social shares, lead conversions). Timely delivery of content assets. Growth in organic reach, SEO rankings. Client satisfaction and feedback. Innovation in content formats and storytelling. Effective utilization of marketing automation and analytics tools. Qualifications & Skills: Bachelor’s degree in Communications, Journalism, Marketing, or related field; Master’s preferred. 5-6 years of experience in strategic content development within tech, consulting, or marketing automation domains. Portfolio demonstrating diverse, high-impact content across formats and industries. Proficiency with content management systems, SEO, analytics, and marketing automation tools. Strong organizational skills and ability to multitask. Proactive, strategic thinker with a results-oriented mindset. Work Environment: Based at Noida office, with limited WFH flexibility if required. (1 day week). Work schedule: Monday to Saturday. Immediate joining preferred.
Job Title: Senior Content Strategist & Solutions Content Lead Location: Noida (On-site with WFH flexibility as required) Employment Type: Full-Time, Immediate Joiner Experience: 5-6 Years Salary: ?30,000/month (Negotiable based on experience and expertise) About Xaas Genie Marketing: Xaas Genie Marketing is a premier marketing consulting and automation firm specializing in delivering innovative, data-driven marketing solutions for B2B and B2C clients across diverse verticals. We leverage the latest in marketing technology, AI, and automation tools to craft high-impact strategies that accelerate growth, enhance brand visibility, and optimize sales funnels. Our mission is to blend human expertise with cutting-edge digital tools to produce high-performance, scalable content that drives measurable results. About the Role: We are seeking an accomplished Senior Content Strategist & Solutions Content Lead to join our leadership team. This role requires a strategic thinker and a high-caliber content professional capable of delivering impactful, research-driven content that aligns with our consulting and automation-driven marketing philosophy. The ideal candidate will have a proven track record in creating high-performance B2B/B2C content, especially within technology, consulting, and vertical-specific domains including retail, manufacturing, engineering, pharma, BFSI, and education. You will be instrumental in developing content strategies that showcase our solutions, demonstrate thought leadership, and support our clients' growth objectives. This is a client-facing, fast-paced role that demands a blend of technical expertise, creative storytelling, and operational excellence. You will work closely with our marketing consulting team to produce content that seamlessly integrates the latest tech tools and human insights, ensuring rapid delivery of high-quality assets. Key Responsibilities: Strategic Content Planning: Develop and execute comprehensive content strategies that support clients offerings, automation solutions, and client marketing objectives. Content Development & Optimization: Create, edit, and optimize high-impact content for digital platforms, including web pages, blogs, whitepapers, case studies, solution briefs, infographics, press releases, and thought leadership articles. Thought Leadership & Executive Ghostwriting: Produce authoritative thought leadership pieces, ghostwritten articles for CXOs, and executive content that position the customer and its clients as industry pioneers. Multiformat Content Creation: Conceptualize and storyboard content for long-form articles, podcasts, corporate videos, webinars, and multimedia assets aligned with our automation and digital transformation focus. Marketing & Sales Collateral: Develop compelling marketing assets such as campaign landing pages, service portfolios, solution kits, brochures, and info-graphics to support lead generation and sales efforts. Research & Industry Analysis: Leverage industry data, market research, and emerging tech trends to produce credible, relevant, and future-ready content. Leverage Tech & Automation: Integrate latest marketing automation tools, AI-driven content platforms, and analytics to produce high-quality content swiftly and efficiently. Performance Monitoring: Use SEO and analytics tools to track content engagement, optimize for discoverability, and measure impact. Project & Stakeholder Management: Organize and prioritize multiple projects, ensuring timeliness, quality, and client satisfaction. Innovation & Best Practices: Stay updated on industry trends, emerging content formats, and technological advancements to continually enhance content effectiveness. Proven Impact: Demonstrable success in producing high-performance content that accelerates lead generation, brand positioning, and thought leadership. Industry Knowledge: Deep understanding of B2B and B2C landscapes across tech, retail, manufacturing, engineering, pharma, BFSI, and education. Tech Savvy & Research-Driven: Skilled in leveraging the latest content tools, AI, automation platforms, and data analytics to produce rapid, high-quality content. Excellent Storytelling & Ghostwriting: Exceptional writing and editing skills with experience ghostwriting for senior executives. Strategic & Innovative: Ability to conceptualize multi-format content strategies that align with client goals and leverage emerging marketing technologies. Highly Organized: Strong project management skills, capable of handling multiple priorities under tight deadlines. Communication & Client Engagement: Excellent interpersonal skills with a professional approach to client-facing interactions. Key Performance Indicators (KPIs): Impactful content engagement (web traffic, social shares, lead conversions). Timely delivery of content assets. Growth in organic reach, SEO rankings. Client satisfaction and feedback. Innovation in content formats and storytelling. Effective utilization of marketing automation and analytics tools. Qualifications & Skills: Bachelors degree in Communications, Journalism, Marketing, or related field; Masters preferred. 5-6 years of experience in strategic content development within tech, consulting, or marketing automation domains. Portfolio demonstrating diverse, high-impact content across formats and industries. Proficiency with content management systems, SEO, analytics, and marketing automation tools. Strong organizational skills and ability to multitask. Proactive, strategic thinker with a results-oriented mindset. Work Environment: Based at Noida office, with limited WFH flexibility if required. (1 day week). Work schedule: Monday to Saturday. Immediate on boarding preferred. Join Xaas Genie Marketings dynamic team and lead the charge in creating high-impact content that fuels our clients growth and showcases our expertise in marketing automation and consulting. Apply now to be part of a forward-thinking organization committed to innovation, impact, and excellence! Show more Show less
We're Hiring: Zoho Deluge Developer (with Frontend Skills) Location: Kolkata Experience: 3–4 years Type: Full-time Who You Are: You love building smart, smooth apps. You speak Deluge fluently, know your way around Zoho Creator , Zoho CRM, Zoho Books and can sprinkle in some sleek HTML/CSS/JS to make things pop. You’re not afraid of APIs, and you definitely don’t panic when someone says “workflow automation.” If you've dabbled in Zoho CRM, Books, or Desk —bonus points! What You’ll Be Doing: Crafting cool business apps using Zoho Creator + Deluge Making UI clean, responsive, and user-friendly with HTML/CSS/JS Automating stuff because you hate manual work as much as we do Playing with APIs like a pro (REST, Webhooks—bring it on) Fixing bugs, breaking features (in dev only!), and shipping fast What You Need to Bring: 3–4 years of Zoho Creator, Zoho CRM or Zoho Books + Deluge experience Solid grasp of frontend basics (HTML, CSS, JavaScript) Good vibes, logical thinking, and problem-solving mojo Prior Zoho product exposure (CRM, Books, Analytics) = 🔥 Bonus: Know how to build custom widgets or Zoho extensions What You Get: A team that respects your time and brainpower Real ownership of your code and your career Work on live projects that make a difference Competitive salary + upskilling budget + chill culture