Campaign & Social Media Strategist

About the Role

Campaign & Social Media Strategist

Key Responsibilities

Campaign Strategy & Management

• Develop and execute integrated digital marketing campaigns (paid & organic).
• Plan campaign calendars aligned with business goals and marketing objectives.
• Coordinate with creative, design, and content teams for campaign assets.
• Monitor campaign performance and optimize for better ROI.
• Manage budgets, timelines, and deliverables.
• Generate detailed campaign performance reports and insights.

Social Media Strategy & Management

• Develop and implement a comprehensive social media strategy across platforms (LinkedIn, Instagram, Facebook, X/Twitter, YouTube, etc.).
• Plan monthly content calendars and ensure timely posting.
• Engage with the online community to build strong brand presence.
• Collaborate with design/content teams for creative and impactful posts.
• Track and analyze performance metrics (reach, engagement, conversions).
• Identify trends, competitor strategies, and opportunities for growth.

Requirements

• 3–4 years of proven experience in

  campaign management

  and

  social media strategy

  .
• Hands-on experience with

  Facebook Ads Manager, Google Ads, LinkedIn Ads

  , and other ad platforms.
• Strong knowledge of

  SEO, SEM, analytics tools (Google Analytics, Meta Insights, etc.)

  .
• Ability to create and interpret campaign dashboards and reports.
• Excellent written and verbal communication skills.
• Creative thinker with strong analytical and problem-solving skills.
• Ability to work under deadlines in a fast-paced environment.

Preferred Skills

• Knowledge of

  marketing automation tools

  (HubSpot, Mailchimp, Zoho Campaigns).
• Basic understanding of

  design tools

  (Canva, Figma, Photoshop) to brief design teams effectively.
• Prior experience in

  B2B campaigns

  will be an added advantage.

Compensation

• Competitive salary as per industry standards.
• Performance-based incentives.

Why Join Us

• Opportunity to lead impactful campaigns and grow brand presence.
• Collaborative, creative, and growth-focused environment.
• Exposure to diverse industries and modern marketing practices.