Digital Marketing Specialist

Job Description

We are seeking a skilled and experienced Digital Marketing Manager with 4+ years of expertise to lead our digital marketing initiatives. The ideal candidate will be responsible for developing, implementing, and managing campaigns that promote our company and its products/services. This role plays a key part in enhancing brand awareness, driving website traffic, and generating quality leads and customers.

Key Responsibilities

Strategy Development

• Develop and implement a comprehensive digital marketing strategy across all channels (SEO, SEM, PPC, social media, email marketing, etc.)
• Analyze market trends and recommend improvements to marketing strategies based on insights and feedback

Campaign Management

• Plan, execute, and optimize digital marketing campaigns to achieve key performance metrics including ROI, lead generation, and conversion rates
• Oversee all online campaigns, including email marketing, social media, SEO/SEM, and display advertising

Content Creation & Management

• Collaborate with content creators, designers, and copywriters to deliver high-quality, brand-aligned content
• Manage digital assets including website content, blogs, social media posts, and videos

SEO & SEM

• Optimize website content, landing pages, and paid search campaigns for maximum impact
• Conduct ongoing keyword research, expansion, and optimization
• Track, report, and analyze website performance and PPC initiatives

Social Media Management

• Develop and implement social media strategies to boost brand awareness, engagement, and conversions
• Monitor and participate in relevant industry and competitor discussions

Analytics & Reporting

• Measure and report campaign performance against defined goals (ROI and KPIs)
• Evaluate the end-to-end customer journey across multiple channels and touchpoints

Budget Management

• Manage the digital marketing budget, ensuring smart allocation of funds across campaigns
• Monitor monthly spending and align with overall marketing objectives

Team Collaboration

• Work closely with the marketing team and cross-functional departments to maintain consistent messaging
• Mentor junior team members and share best practices on emerging digital trends

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Minimum 4 years of proven experience as a Digital Marketing Manager or similar role
• Hands-on expertise in SEO, SEM, PPC, social media, email marketing, and content management
• Proficiency in tools and platforms such as Google Analytics, Google Ads, Facebook Ads Manager, HubSpot, etc.
• Strong knowledge of online marketing concepts, strategies, and best practices
• Excellent analytical and problem-solving skills with the ability to interpret data-driven insights
• Exceptional communication skills, both written and verbal
• Ability to handle multiple projects and meet tight deadlines

Preferred

• Experience leading or mentoring a team
• Certifications in Google Analytics, Google Ads, HubSpot, or similar platforms

Work Environment

• Fast-paced and dynamic setting with opportunities for growth and development
• Collaborative team culture that values innovation and creativity

Job Type: Full-time

Pay: From ₹20,000.00 per month

Benefits:

• Cell phone reimbursement
• Paid sick time
• Paid time off

Ability to commute/relocate:

• K K Nagar, Chennai, Tamil Nadu: Reliably commute or planning to relocate before starting work (Preferred)

Education:

• Bachelor's (Required)

Experience:

• Digital marketing: 4 years (Preferred)

Location:

• K K Nagar, Chennai, Tamil Nadu (Required)

Work Location: In person