Digital Marketing Specialist

Job Description

Job Title:                    Digital Marketing Specialist II

Reports To:                Digital Marketing Lead (USA Based)

Location:                   Hyderabad, India – ATS Office (In-Person)

Primary Responsibility:

Develop and execute comprehensive digital marketing strategies to drive business growth and achieve key performance indicators (KPIs). Foster a collaborative and high-performing work environment.

Responsibilities:

Digital Marketing Strategy:

Brand & Website:

Content Creation & Copywriting:

Email Marketing & SEO:

Market Research & Analysis:

Social Media Marketing:

Video Editing

Education Requirements:

Essential

Desirable

Bachelor’s degree in marketing, business development, or equivalent.

2-4 years industry experience.

Industry experience or equivalent course work.

Work Experience & Skills

Essential

Desirable

Proficient in MS Office Suite and experienced with email marketing software’s and initiatives.

Strong copywriting abilities are a must, with an eye for detail and clarity.

Highly organized team player who thrives in collaborative environments.

Excellence in SEO, social media marketing, email marketing, and content creation

Experience with video editing software’s.

Strong background in social media marketing across various platforms.

Skilled in developing and executing content strategies that drive engagement.

Strong analytical and problem-solving skills.

Accountability

Deliverables

Contribute to and execute monthly marketing strategies across all platforms.

Increase key marketing metrics (e.g., website traffic, lead generation) and demonstrate ROI.

Maintain brand integrity across all marketing channels.

Daily and weekly execute email marketing campaigns. Maintain website functionality. Analyze website traffic and performance metrics. Manage social media platforms and post preparation. Send weekly progress updates to manager.

Monthly support marketing strategy execution. Conduct market research and analysis. Analyze monthly marketing reports and identify trends.