Digital Marketing Specialist

Job Title:

Location:

Company:

About the Company:

Atma Autotech is a leading automotive machine manufacturing company based in Manesar, Haryana. With a commitment to engineering excellence and innovation, we serve top-tier automotive clients across India with high-performance, precision-driven machinery.

Job Summary:

Digital Marketing Executive

Key Responsibilities:

Brand & Communication:

• Develop, design, and maintain brand collateral including brochures, flyers, corporate presentations, and product documents.

• Ensure brand consistency across all marketing and client-facing materials.

Client Communication & Coordination:

• Act as a point of contact for marketing-related updates with existing clients.

• Share timely product updates, videos, brochures, and announcements with clients.

• Coordinate with clients for approvals, feedback, and promotional collaboration.

Social Media Management:

• Handle the company’s LinkedIn and YouTube accounts.

• Plan and post engaging content including product demos, news, and achievements.

• Track analytics and drive engagement across platforms.

Email Marketing:

• Design and execute professional email campaigns for product launches, client newsletters, and brand promotions.

• Monitor open rates, click-through rates, and make data-driven improvements.

Website & SEO Coordination (Preferred):

• Work with technical teams to keep the website updated with new content, videos, and brochures.

• Suggest improvements to enhance user engagement and visibility.

Industry Trends & Analysis:

• Monitor industry and competitor activities on digital platforms.

• Suggest improvements in communication, digital strategy, and content style.

Requirements:

• 2–3 years of relevant experience in digital marketing.

• Bachelor’s degree in Marketing, Mass Communication, or related field.

• MBA in Marketing preferred.

• Strong command of English – written and verbal.

• Hands-on experience with LinkedIn, YouTube, Canva, Mailchimp, and Google tools.

• Excellent client communication and coordination skills.

• Ability to work independently and manage multiple projects.

Preferred Skills:

• Basic knowledge of design and video editing.
• Experience in B2B marketing, especially for industrial or automotive sectors.
• Familiarity with campaign planning on LinkedIn and YouTube SEO.