Digital Marketing Specialist

Social Media Optimization Specialist (SMO) / Digital Marketing

Location:

Experience

Employment Type:

IMMEDIATE JOINERS ONLY

About the Role:

The ideal candidate should have hands-on experience in social media optimization (SMO), content strategies, and a working knowledge of paid ad campaigns on platforms like Facebook, Instagram, and LinkedIn.

Key Responsibilities:

• Manage and optimize brand presence across key social platforms (Instagram, LinkedIn, Facebook, X, YouTube, etc.)

• Optimize content and posting schedules for maximum reach and performance (SMO)

• Track and measure KPIs such as reach, engagement, CTR, and growth;

  generate monthly performance reports with insights and recommendations.

• Give new inputs aligning with digital space and optimization strategy.

• Monitor trends, competitor activities, and platform updates to improve strategy
• Assist in

  strategizing and tracking paid ad campaigns

  (Meta Ads, Google Ads, LinkedIn)

• Analyze campaign performance and prepare weekly/monthly reports with actionable insights

• Engage with the community through DMs, comments, and posts to build an authentic brand voice.
• Strategize and implement daily, weekly, and monthly digital content plans that align with the brand’s tone and marketing goals
• Drive organic reach through smart SMO techniques including keyword-rich content, optimized hashtags, post timing, and audience engagement

Requirements:

• 5 to 7 years of experience in social media marketing or digital marketing

• Strong understanding of social media platforms and their algorithms

• Knowledge of growth strategies and content optimization

• Familiarity with paid ads setup, targeting, and performance tracking

• Proficiency in tools like Meta Business Suite, LinkedIn Campaign Manager, Canva, or similar
• Excellent communication and creative thinking skills
• A data-driven mindset with attention to detail

Interested candidates can share their CVs at benica@anj.xyz and hr@anj.xyz