Digital Marketing Specialist

Innovative Glance aims to empower businesses in the online marketplace through cutting-edge digital marketing solutions. As we expand, we're searching for a skilled Digital Marketing Specialist, emphasizing expertise in Search Engine Optimization (SEO) and Social Media Marketing (SMM).

Responsibilities:

• Develop and execute impactful SEO strategies to enhance organic search rankings and drive qualified website traffic.
• Conduct comprehensive keyword research aligning with clients' objectives.
• Optimize website content for improved search engine visibility and user experience.
• Perform technical SEO audits, resolving issues affecting search engine rankings.
• Monitor website performance using SEO tools and Google Analytics, providing insights for continuous improvement.
• Plan and execute off-page optimization strategies, including link-building and social media engagement.
• Stay updated on SEO trends, algorithm changes, and industry best practices.
• Collaborate with cross-functional teams to align SEO strategies with overall digital marketing campaigns.
• Generate regular reports showcasing SEO performance, keyword rankings, and website traffic.

Qualifications:

• Proven experience as a Digital Marketing Specialist with a strong SEO focus.
• In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
• Proficiency in SEO tools (Google Analytics, Search Console, SEMrush, Moz, etc.).
• Experience in keyword research, on-page/off-page optimization, technical SEO, and SEO audits.
• Familiarity with HTML, CSS, and website development principles.
• Strong analytical skills and ability to present data-driven insights effectively.
• Results-oriented mindset with a focus on delivering measurable outcomes.
• Creative thinking and problem-solving abilities for innovative SEO strategies.
• Self-motivated with a proactive approach to staying updated on industry trends.

Join our team at Innovative Glance, contribute to clients' online success, and be part of a collaborative environment where your skills will be valued. Apply now!