Digital Marketing Specialist

Seeking a Dynamic Digital Marketer for a D2C brand based out of Mumbai.

Job Responsibilities

Coordinate Marketing Initiatives:

• Collaborate with external agencies, vendors, and photographers to execute digital marketing campaigns.
• Ensure timely delivery of creative assets and materials for various digital channels.

Performance Tracking and Analysis:

• Monitor and analyse the performance of digital marketing campaigns.
• Prepare reports highlighting key metrics, trends, and areas for optimization.
• Prepare creative briefs and bring clarity to all communication. 

Influencer Partnerships:

• Identify and engage with influencers relevant to our target audience.
• Facilitate influencer partnerships and campaigns to amplify brand reach.

Social Media Management:

• Execute social media strategies aligned with brand objectives.
• Develop a compelling content calendar that’s in line with the marketing objectives
• Schedule the social media posts for maximum engagement, respond to comments, and manage community interactions.

Cross-Functional Collaboration:

• Work closely with the product team to align marketing efforts with product launches.
• Collaborate with customer service to address inquiries and gather customer feedback.

Brand Consistency:

• Uphold brand guidelines and maintain consistency across all digital touchpoints.
• Ensure that marketing materials align with the brand's values and messaging.

Job Qualifications

• 4-8 years of experience working with a D2C brand, or at a leading agency
• Bachelor's degree in Marketing, Communications, or a related field
• Strong understanding of social media algorithms and trends
• Excellent written and verbal communication skills
• Creative mindset with the ability to think outside the box
• Proficient in social media management tools and analytics platforms