Digital Marketing Specialist

GenCare Resources is a premier home healthcare organization based in Florida, dedicated to redefining the standards of in-home care. Since its founding, the company has remained committed to the core principles that inspired the creation of its unique concierge-style healthcare model. GenCare’s mission is to deliver exceptional, personalized home healthcare solutions to individuals of all ages and varying needs. With a team of highly trained and compassionate Health Concierges, GenCare takes pride in offering families tailored care plans that ensure comfort, dignity, and peace of mind for their loved ones at home.

The Role

Help Us Change Lives, One Click at a Time!

Are you a creative powerhouse with a passion for purpose-driven marketing? Do you love building beautiful websites and launching campaigns that make real impact? Join us at GenCare Resources where healthcare meets heart.We provide compassionate, family-centered care for children with complex medical needs and we’re growing! We’re looking for a Digital Marketing & Web Specialist to take our online presence to the next level and help more families find the care they deserve.

What You’ll Do

• Plan, implement, and manage digital marketing campaigns across search, display, and social platforms.
• Develop and execute lead generation and digital marketing strategies to drive patient enrollment, strengthen family engagement, and expand referral and community partner networks.
• Create and schedule social content that educates, inspires, and connects with families and professionals.
• Manage social media accounts (Facebook, Instagram, LinkedIn etc.)
• Maintain, update, and optimize the organization’s website (Wix).
• Tell our story through real voices, kids, caregivers, clinicians, and community
  

Ideal Profile

• You have at least 1 year experience ideally in SEO / SEM or Social Media within Healthcare & Lifesciences industry.
• Experience within would be a strong advantage.
• You are highly goal driven and work well in fast paced environments
• You enjoy finding creative solutions to problems
• You pay strong attention to detail and deliver work that is of a high standard
  

What's on Offer?

• Flexible working options
• Fantastic work culture