Job Title: Digital Marketing Specialist (Performance Marketing) Company: Cochin Computing Location: Infopark, Kochi, Kerala, India Experience: 1-3 Years Job Type: Full-Time, On-site About Cochin Computing Cochin Computing is a leading provider of enterprise digitization solutions. We empower large-scale businesses to navigate their digital transformation journey by providing a robust suite of software and services designed to streamline operations, enhance efficiency, and drive growth. Our mission is to solve complex business challenges with cutting-edge technology. We are looking for a data-driven Digital Marketing Specialist to join our team and fuel our expansion by generating high-quality leads for our sales pipeline. Job Summary We are seeking a highly skilled and analytical Digital Marketing Specialist with a strong background in performance marketing. In this role, you will be responsible for planning, executing, and optimizing our digital advertising campaigns and organic search presence to generate qualified leads for our enterprise solutions. The ideal candidate lives and breathes data, has hands-on experience with B2B ad platforms, and is passionate about driving measurable results through targeted digital strategies. Key Responsibilities Performance Ad Campaigns: Google Ads: Develop, manage, and optimize search, display, and remarketing campaigns targeting enterprise decision-makers. Meta Ads (Facebook/Instagram): Execute targeted lead generation and brand awareness campaigns, leveraging advanced audience segmentation. LinkedIn Ads: Take full ownership of LinkedIn campaigns, utilizing Sponsored Content, InMail, and Account-Based Marketing (ABM) strategies to engage key accounts and C-level executives. Search Engine Optimization (SEO): Conduct in-depth keyword research and implement on-page SEO strategies for our website and solution pages. Monitor technical SEO health and work with developers to ensure optimal site performance and indexability. Develop and execute a content and link-building strategy to improve organic rankings for high-intent keywords. Email Marketing & Nurturing: Design, build, and manage email marketing campaigns and lead nurturing sequences using our marketing automation platform. Segment our email lists for targeted communication and A/B test campaigns to improve open rates, click-through rates, and conversions. Analytics & Reporting: Continuously monitor, analyze, and report on campaign performance, focusing on key metrics such as Cost Per Lead (CPL), Marketing Qualified Leads (MQLs), and Return on Ad Spend (ROAS). Use insights from data to provide recommendations for campaign optimization and budget allocation. Qualifications and Skills Experience: 1-3 years of hands-on experience in a performance marketing role, preferably within a B2B technology, Digital Marketing Agency or SaaS company. Education: Bachelor’s degree in Digital Marketing, Business, Information Systems, or a related field. Mandatory Technical Skills: Demonstrable experience managing B2B ad campaigns on Google Ads , Meta Ads , and especially LinkedIn Ads . Proven proficiency with on-page, off-page, and technical SEO strategies and tools (e.g., SEMrush, Ahrefs, Google Search Console). Experience with email marketing and marketing automation platforms (e.g., HubSpot, Marketo, Mailchimp). Strong analytical skills with deep knowledge of Google Analytics. Key Attributes: A data-first mindset with a passion for testing and optimization. Excellent analytical and problem-solving abilities. Strong project management skills with the ability to manage multiple campaigns simultaneously. Excellent communication skills for reporting results to internal stakeholders. What We Offer A competitive salary and benefits package. The opportunity to work at the forefront of enterprise technology and digital transformation. A challenging and rewarding environment with significant opportunities for professional growth. A collaborative team culture where your contributions directly impact the company's success. How to Apply If you are a results-obsessed marketer ready to make a significant impact, we want to hear from you. Please send your resume and a cover letter to careers@cochincomputing.com with the subject line "Application for Digital Marketing Specialist". In your cover letter, please briefly highlight a successful performance marketing campaign you managed and the key results you achieved.