Digital Marketing (SEO/SEM) - Mumbai - Andheri

Position :- Digital Marketing (SEO/SEM) - Mumbai ( Andheri )

Position Overview:-

Digital Marketing (SEO/SEM)

You will be responsible for managing a team and collaborating with cross-functional departments to build and execute data-driven marketing strategies.

Key Responsibilities:-

• Develop and implement comprehensive

  SEO & SEM strategies

  aligned with business objectives.
• Lead and mentor a team of SEO/SEM executives and ensure consistent delivery of performance goals.
• Conduct advanced

  keyword research, competitor analysis, and market trend evaluation

  .
• Oversee

  on-page, off-page, and technical SEO

  improvements to maximize organic visibility.
• Manage and optimize

  Google Ads / Bing Ads / Display / Shopping campaigns

  for maximum ROI.
• Define KPIs, track campaign performance, and prepare actionable insights through regular reporting (Google Analytics, GA4, Tag Manager, Data Studio).
• Collaborate with content, creative, and web development teams to ensure SEO/SEM best practices are integrated into all digital activities.
• Optimize landing pages and ad copy for better conversion rates (CRO).
• Stay ahead of search engine algorithm updates, industry tools, and emerging digital marketing trends.
• Manage budgets effectively and ensure cost-efficient campaign execution.

Required Skills & Qualifications:-

• Bachelors/Masters degree in Marketing, Business, or related field.

• 5–8 years of proven experience in

  SEO & SEM management

  (agency or in-house).
• Demonstrated success in managing

  high-budget PPC campaigns

  with strong ROI.
• Expertise with SEO tools (Ahrefs, SEMrush, Moz, Screaming Frog) and ad platforms (Google Ads, Bing Ads, Facebook/LinkedIn Ads – preferred).
• Strong knowledge of

  Google Analytics (UA & GA4), Tag Manager, and Search Console

  .
• Solid understanding of web technologies (WordPress, Shopify, HTML, CSS – preferred).
• Strong leadership skills with ability to manage and motivate a team.
• Excellent analytical, problem-solving, and communication skills.

Preferred Skills (Good to Have):-

• Experience with

  international SEO & multilingual campaigns

  .
• Exposure to

  content marketing & social media advertising

  .
• Familiarity with

  automation tools & CRM platforms

  (HubSpot, Zoho, Salesforce).

Regard's,

Shivani Warak

Electronics Devices Worldwide Pvt. Ltd.