Digital Marketing & SEO Specialist

BRISK

To be successful in this role you must have a track record as Digital Marketing & SEO Specialist (Hospitality Sector) for UK clients.

How will you be the change?

We believe every role is essential to providing that peace of mind for our clients - whatever part of the business you’re in. Because every role plays a part in driving us further. And everyone can be the change. That’s how deliver value for our customers, and building systems that lead the way.

What does it take?

Key Responsibilities :

SEO & Website Visibility

• Conduct keyword research and competitor analysis for hotel brands.

• Implement on-page SEO, technical SEO, and local SEO strategies.

• Proactively manage Google Search Console and other analytics tools.

• Ensure continuous optimisation of hotel websites to improve search rankings.

Content & Messaging

• Create and optimise website content, blogs, and landing pages (2–6 per month depending on

workload).

• Apply “smart messaging” strategies to drive urgency and conversions.

• Collaborate with UK marketing team for brand tone and approvals.

Conversion Optimisation

• Implement rate comparison tools and price match strategies to encourage direct bookings.

• Improve booking engine messaging and user experience.

• Regularly test and recommend changes through A/B experiments.

Reputation & Review Management

• Monitor and respond to online reviews across platforms.

• Highlight positive reviews and filter/responding to negative feedback constructively.

• Provide monthly insights on guest sentiment and service improvements.

Digital Advertising & Remarketing

• Create and manage remarketing ad campaigns (Google Display, Meta, etc.) to re-engage website visitors.

• Track ROI and report on campaign effectiveness.

Reporting & Analytics

• Deliver monthly performance reports covering SEO, traffic, rankings, and conversion metrics.

• Provide recommendations based on insights, competitor benchmarking, and emerging trends.

Experience Required:

Essential:

• Minimum 3 years’ experience in SEO and digital marketing (hospitality or travel industry preferred).

• Strong knowledge of Google Analytics, Google Ads, Search Console, SEMrush/Ahrefs or similar tools.

• Proven track record of increasing organic visibility and direct bookings.

• Experience with WordPress/Hotel CMS platforms.

• Familiarity with remarketing, A/B testing, and conversion optimisation.

• Excellent English communication skills (written and verbal).

Key Attributes

• Data-driven and analytical mindset.

• Able to work independently but collaboratively with UK team.

• Creative problem-solver who keeps up with digital marketing trends.

• Highly organised with ability to manage multiple hotels/campaigns.

Performance Indicators

• Growth in organic search traffic.

• Increase in direct bookings vs. OTA bookings.

• Improved search rankings for key terms.

• Positive impact on online reputation scores.

• ROI from digital ad spending.

Personal Traits:

• Confident/assertive/self-motivated/driven

• Proactive/uses initiative

• Ability to provide clear direction

• Demonstrates good business acumen

• Good organizational skills and pays attention to detail

• Articulate/effective communicator

• Positive attitude

• Commitment to personal development

Qualifications Required:

Bachelor's degree.

Working arrangements

In this role, the successful candidate would be required to work from the Ahmedabad office from Monday to Friday 12.00 PM – 9.00 PM IST.

What can we offer you?

Upon joining BRISK, you can expect a comprehensive benefits package including:

5 Working Days.

20 Annual Leaves.

8 UK Bank Holidays

Helping you to shine

We’ve always encouraged new and different perspectives - and that also means making ours a workplace that encourages diverse and unique voices. Where everyone feels welcome, included, and supported to be themselves and achieve more.

So, if you join us, you’ll find an inclusive workplace that recognizes your hard work, offers lots of learning and development and support for your well-being. As well as benefits that can make a difference to your life.

Ready to start shining?

Our people are our passion, so we’re all about helping them to shine. That means putting everything in place for you to have a rewarding career with us. So you can go far in your career, with us behind you. And our business will grow, too. So, if you’re ready to start your career journey with BRISK, we’re ready to welcome you. It’s a great place to be - the light, the energy, the solution. You.

Apply today