Digital Marketing & Outbound Lead Generation Specialist

Ecovate is on a mission to revolutionise plastic consumption through sustainable alternatives. With a strong foundation in PLA (Polylactic Acid)-based biodegradable products, we operate under two distinct brands:

• Clearth

  – our B2B brand focused on everyday eco-conscious thermoformed products (like take away food containers).

• Auvre

  – our B2B brand delivering sustainable preform and cap customized bioplastic solutions for hotels, restaurants, cloud kitchens, and large enterprises.

As we scale, we’re seeking a digital-first growth leader who thrives at the intersection of performance marketing, content strategy, and outbound lead generation. We are a fast-growing company looking to expand our brand presence and lead generation efforts. Our ideal team member is someone creative, self-driven, and performance-oriented who can own our digital presence and help drive business growth through effective online campaigns.

Digital Marketing & Outbound Lead Generation Specialist

Key Responsibilities:

Digital Marketing & Content Creation

• Develop and execute content strategies aligned with business goals
• Write high-converting copy for emails, ads, landing pages, and website
• Create and design visual assets using Canva, Adobe Suite, or similar tools
• Produce and schedule engaging content for LinkedIn and Instagram (posts, reels, carousels, stories, etc.)

Social Media Management

• Own and grow the company’s LinkedIn and Instagram presence
• Plan monthly content calendars and engagement strategies
• Monitor trends, hashtags, and competitor activity
• Respond to comments, DMs, and engage with followers

Outbound Lead Generation

• Research, identify, and build target prospect lists
• Craft and send outbound emails and LinkedIn messages
• Set up and manage lead generation campaigns using tools like Apollo, Lemlist, HubSpot, etc.
• Track and report on KPIs such as email open rates, response rates, and conversions

Analytics & Optimization

• Monitor performance across all channels and make data-driven improvements
• Use tools like Google Analytics, Meta Insights, and LinkedIn analytics
• A/B test subject lines, CTAs, and content formats to boost engagement and lead quality

Requirements:

• Proven experience in digital marketing, content creation, and outbound lead generation
• Strong design sense and experience with Canva, Figma, or Adobe tools
• Excellent writing and editing skills (English)
• Proficiency with LinkedIn and Instagram marketing strategies
• Experience with email marketing platforms (Mailchimp, HubSpot, etc.)
• Familiarity with marketing automation tools and CRMs
• Self-starter with strong organizational and time-management skills
• Bonus: Experience with video content/reels and basic video editing

What We Offer:

• Competitive salary
• Flexible working hours
• Opportunity to work directly with leadership
• Fast-paced, growth-oriented work environment
• Skill-building and career advancement opportunities

How to Apply:

Please send your resume, portfolio (if any), and a short cover note to digital@ecovate.co