Digital Marketing - Marketing Analyst

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Summary:

We are seeking a results-driven and detail-oriented Digital Marketing - SEO Analyst / Marketing Analyst. This role combines the technical expertise of SEO optimization with the analytical skills required to interpret marketing data and trends. You will be responsible for improving website visibility, driving targeted traffic, and supporting data-driven digital marketing strategies.

Key Responsibilities:

• Conduct keyword research and implement on-page and off-page SEO strategies.
• Optimize website content, landing pages, and paid search copy.
• Review and resolve technical SEO issues to improve site health and performance.
• Build high-quality backlinks and supervise content creation for SEO effectiveness.
• Analyze SEO traffic metrics and provide actionable insights to boost search engine rankings.
• Monitor and report on performance metrics such as traffic, ranking, and conversions.
• Collect, process, and analyze marketing data from digital campaigns (email, PPC, social media, etc.).
• Measure performance of digital initiatives and test effectiveness of various campaign strategies.
• Identify digital marketing trends and consumer behavior patterns.
• Create and maintain dashboards and reports to track KPIs and website performance.
• Present findings and recommendations to marketing and leadership teams.
• Perform data visualization to communicate trends, outcomes, and opportunities.
• Analyzing customer behavior and key metrics
• Strategically manage social media platforms to increase engagement and drive web traffic.
• Monitor follower engagement and generate reports on behavior and trends.
• Research and adopt new tools and trends in the social media and SEO space.
• Identify targeted leads through platforms like LinkedIn, Google, Instagram, and Facebook, and share them with the sales team.

Requirements:

• Bachelor’s degree in Marketing, Business, Data Science, or related field.
• Proven experience as an SEO Analyst, Data Analyst, or similar role in digital marketing.
• Strong knowledge of SEO tools (Google Analytics, SEMrush, Ahrefs, etc.).
• Proficiency in data analysis tools and reporting software (Excel, Google Data Studio, Tableau, etc.).
• Familiarity with PPC campaigns, email marketing tools, and CRM systems.
• Excellent analytical, problem-solving, and communication skills.
• Ability to work independently and manage multiple projects simultaneously.