Digital Marketing Manager

We are seeking a results-driven Digital Marketing Manager to lead and manage our online marketing strategies. The ideal candidate will have a strong understanding of digital channels, analytics, and performance-driven marketing. You will be responsible for developing, implementing, tracking, and optimizing digital campaigns across multiple platforms to enhance brand visibility, drive traffic, and generate leads or sales.

Key Responsibilities

• Strategy Development:
• Develop and execute comprehensive digital marketing strategies aligned with business goals.
• Stay updated on industry trends, emerging technologies, and competitor strategies to inform campaigns.
• Campaign Management:
• Plan, create, and manage digital campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, X Handel, YouTube and more.
• Monitor campaign performance and adjust strategies to optimize results.
• SEO and Content Marketing:
• Oversee the development of SEO-optimized content, including blogs, web pages, and other digital assets.
• Collaborate with content creators to ensure messaging aligns with brand goals.
• Social Media Management:
• Develop and maintain a content calendar for social platforms.
• Engage with followers, respond to queries, and analyze social media performance.
• Analytics and Reporting:
• Use tools like Google Analytics, HubSpot, or similar to track KPIs such as traffic, conversion rates, and ROI.
• Generate performance reports and provide actionable insights to stakeholders.
• Email and CRM Campaigns:
• Create and manage email marketing campaigns, including newsletters, drip campaigns, and automated sequences.
• Ensure proper segmentation and targeting to maximize engagement.
• Collaboration:
• Work with designers, developers, and copywriters to ensure cohesive branding.
• Partner with sales teams to align digital strategies with business objectives.
• Budget Management:
• Allocate and manage budgets for paid campaigns.
• Ensure all campaigns stay within allocated spending limits.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹25,000.00 per month

Experience:

• total work: 2 years (Preferred)

Work Location: In person