Digital Marketing Manager

Job Title:

Location:

Department:

Company:

Industry:

About Volody Products Pvt Ltd:

Volody is a leading provider of enterprise SaaS solutions in the LegalTech space, offering AI-powered Contract Lifecycle Management (CLM), Compliance, and Legal Automation tools. We're on a mission to digitally transform how legal and compliance teams operate.

Job Summary:

Digital Marketing Manager

Key Responsibilities:

• Develop and execute B2B digital marketing strategies focused on

  lead generation and conversion

  .
• Own and optimize the

  SEO strategy

  to drive organic traffic, keyword rankings, and improve domain authority.
• Plan, launch, and manage

  Google Ads, LinkedIn Ads

• Manage

  marketing automation tools

  for lead-nurturing workflows and email campaigns.
• Create impactful

  SEO friendly blogs, landing pages, case studies, and whitepapers

  .
• Track and report on KPIs including

  MQLs, CPL, CAC, ROAS, organic traffic

  , etc.
• Work closely with Sales to align campaigns with revenue goals and ensure lead quality.
• Stay updated on SEO trends, Google algorithm changes, and SaaS marketing best practices.

Requirements:

• Bachelor’s or Master’s degree in Marketing, Communications, or related field.
• 4+ years of digital marketing experience with a focus on

  B2B SaaS

  , lead generation, and SEO.
• Proven expertise in

  on-page and off-page SEO

  , keyword research, and tools like SEMrush, Ahrefs, and Google Search Console.
• Hands-on experience with

  PPC (Google Ads, LinkedIn Ads), email marketing, and AI-driven marketing automation platforms

  .
• Strong analytical skills with a data-driven mindset. Excellent communication and collaboration skills.