Digital Marketing Manager

Key Responsibility Areas We are looking for a Digital Marketing Manager with end-to-end ownership of all digital marketing activities. Having strong analytical skills and focus on ROI maximization. Data driven individual with 2 to 5-years relevant experience Devise digital marketing strategies and initiate campaigns to drive traffic to the website and generate inbound leads Design, build and maintain social media presence of the client. Ability to build a content strategy for the social media keeping in mind audience trends, latest happenings To create and publish SEO optimized content and metadata for all digital platforms. Liaise with internal resources Create a roadmap of on-site changes that boost SEO on a continual basis and develop the specifications to convey it to the technical team. Manage and optimize spend across various online media channels Manage digital marketing plans and implementation across search, social, video and other digital channels Deliver paid digital media marketing SEM, SMM, SEO, Affiliates, etc Measure and report performance of all digital marketing campaigns, and assess against goals. Expertise in online reputation management and familiarity with at least one reputation management tool would be an advantage Experience of digital marketing in the healthcare domain would be a definite plus Behavioural traits Be a team player and should have the confidence of interacting with the clients. Functional Area: Marketing, Advertising, Media Planning Role Category: Online/Digital Marketing

Job Type: Full-time

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person