Digital Marketing Manager

Vikas Medical Devices

1 years

0 Lacs

Kolkata West Bengal India

Posted:7 hours ago| Platform:

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Skills Required

marketing healthcare manufacturing messaging content video seo optimization report engagement training hubspot data ai automation crm scripting

Work Mode

On-site

Job Type

Full Time

Job Description

Role Summary

increase brand awareness and strengthen overall brand equity

Key Responsibilities

Build and maintain a
brand plan
and messaging playbook across digital touchpoints.
Run the
content calendar
(website, blog, social, email); brief and coordinate with designers/video/editorial.
Manage day-to-day
social presence
and community interactions; uphold brand guidelines.
Improve
SEO fundamentals
(on-page, technical hygiene, content optimization) and manage
paid amplification
as needed.
Track and report
brand KPIs
(reach, share of voice, branded search, engagement, sentiment) with clear insights and next steps.
Ensure
compliant communication
suitable for a medical-devices context (accurate claims, disclaimers, internal review).

Qualifications (Must-have)

Degree
in
Digital Marketing/Marketing/Communications
or allied field.
Formal training/certifications
in digital marketing (e.g., Google/LinkedIn/HubSpot/Meta)—
at least two
.
Minimum 1 year
in digital/brand marketing (B2B or regulated categories preferred).
Hands-on with
GA4, GSC, ad platforms
, and
SEO tools
; strong copy skills and basic creative skills (Canva).
Organized, data-driven, and comfortable collaborating with cross-functional teams.
Knowledge of using AI tools

Nice to Have

Marketing automation/CRM exposure (HubSpot/Zoho).
Experience with short-form video scripting and basic editing.

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