Digital Marketing Manager

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Position Overview

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, LinkedIn, and other relevant platforms.
• Develop and manage SEO/SEM strategies to drive organic and paid traffic to the website.
• Create engaging content and coordinate content marketing efforts including blogs, destination guides, email newsletters, and landing pages.
• Create compelling and on-trend short-form video content for platforms like Instagram Reels, TikTok, and YouTube Shorts.
• Write scripts, storyboard ideas, and bring creative concepts to life in alignment with brand voice and campaign goals.
• Build and maintain relationships with affiliate partners, influencers, and content creators in the travel niche.
• Monitor campaign performance using analytics tools (Google Analytics, Meta Business Suite, etc.), and deliver actionable insights and reports.
• Manage and grow social media accounts, building brand engagement through consistent, relevant content and community interaction.
• Collaborate with internal teams (sales, product, design) to align marketing initiatives with business goals.
• Oversee marketing automation and CRM integration to improve customer journey and retention (e.g., HubSpot, Mailchimp).
• Identify growth opportunities using digital trends, tools, and competitor benchmarking.
• Support in launching and promoting seasonal offers, group tours, holiday packages, and flight/hotel deals.
  

Requirements

• Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
• Minimum 2–4 years of hands-on digital marketing experience, preferably in the travel, hospitality, or e-commerce industry.
• Strong knowledge of digital advertising platforms, SEO/SEM, email marketing, and web analytics.
• Proficient in marketing tools like Google Ads, Meta Ads Manager, Google Analytics, Google Search Console, Canva/Adobe Suite.
• Excellent writing, content creation, and communication skills.
• Ability to work both independently and in a team, managing multiple campaigns simultaneously.
  

Preferred Qualifications

• Familiarity with travel platforms (e.g., OTA ecosystems, booking engines, affiliate travel marketing).
• Passion for travel and an understanding of current travel trends.