Digital Marketing Manager

Task Robots is a growing digital marketing agency specialising in performance-driven campaigns across India, the US, the UK, and the Middle East markets. We help service-based and e-commerce brands generate quality leads through paid media and automation. We’re now looking for a Paid Lead Generation Specialist who can run, analyse, and optimise ad campaigns that convert.

Key Responsibilities

• Plan, execute, and manage paid advertising campaigns on Meta (Facebook/Instagram), Google Ads, and LinkedIn Ads for lead generation.
• Develop landing pages, lead forms, and ad creatives in collaboration with the design and content team.
• Optimise campaigns for CPL (Cost per Lead) and ROI, ensuring high-quality lead flow.
• Monitor and analyse campaign performance using Google Analytics, Meta Insights, and Ads Manager dashboards.
• Set up A/B tests for creatives, targeting, and ad copy to improve conversion rates.
• Work with CRM/automation tools (e.g., Zoho, HubSpot, Zapier) to track and nurture leads.
• Build audience segments using interest, demographic, and lookalike data for both domestic and international markets.
• Generate weekly and monthly performance reports with insights and recommendations.
• Stay up to date with the latest ad trends, policies, and platform updates.

Required Skills

• Hands-on experience with Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
• Strong understanding of lead funnels, conversion tracking, and pixel setup.
• Experience with A/B testing, UTM tracking, and GA4.
• Analytical mindset — ability to turn data into actionable insights.
• Creative sense for ad copy and audience targeting.
• Excellent communication and reporting skills.
• Experience handling both B2B and B2C lead campaigns.

Preferred Qualifications

• 2–5 years of experience in paid marketing lead generation.
• Experience working in a digital marketing agency environment.
• Knowledge of automation tools (Zapier, Pabbly, etc.) and email remarketing.
• Certification in Google or Meta Ads (preferred but not mandatory).

Perks & Benefits

• Performance-based bonuses
• Global project exposure
• Learning & certification reimbursements
• Remote work flexibility