Key Responsibilities Strategy & Planning: Develop comprehensive social media strategies, campaigns, and content calendars. Content Management: Create, curate, and publish engaging content (text, image, video) across platforms, ensuring a consistent brand voice. Community Engagement: Monitor social channels, respond to comments/messages, foster community, and identify potential customers. Performance Tracking: Analyze social media metrics, report on KPIs (followers, engagement, traffic), and use data to refine strategies. Collaboration: Work with marketing, sales, and creative teams to align social media efforts with broader goals. Trend Monitoring: Stay updated on digital trends, new platforms, and competitor activities. Paid Social: Manage and optimize paid advertising campaigns (in some roles). Essential Skills & Qualifications Proven experience in social media marketing. Strong understanding of major social platforms and analytics tools. Excellent writing, communication, and visual (photo/video editing) skills. Analytical ability and data interpretation skills. Creativity, organizational skills, and ability to multitask. Knowledge of SEO, content marketing, and digital advertising principles. Typical Duties Posting daily/weekly updates. Creating graphics/videos. Reporting on monthly analytics. Managing online reputation and customer feedback. Researching market data and consumer behavior.

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Digital Marketing Manager