Digital Marketing Manager

Job Summary

The Digital Marketing Manager will be responsible for planning, executing, and optimizing end-to-end digital marketing strategies to drive lead generation, customer acquisition, brand awareness, and revenue growth for Skylink Fibernet Ltd. The role requires strong performance marketing expertise, team leadership, and data-driven decision-making.

Key Responsibilities

• Develop, execute, and optimize comprehensive digital marketing strategies across channels including Google Ads, Meta Ads, SEO, SEM, Email, SMS, WhatsApp, and Affiliate platforms
• Drive high-quality lead generation with measurable outcomes and build effective marketing funnels to improve lead-to-sales conversion
• Plan and manage digital campaigns for ISP services, new product launches, brand awareness, and customer retention initiatives
• Oversee content strategy, creative direction, ad copies, and audience targeting across all digital platforms
• Build, train, and mentor a team of Digital Marketing Executives, ensuring performance aligned with defined KPIs
• Manage digital marketing budgets, allocate spends efficiently, and track ROI and CAC
• Conduct competitive analysis, customer behavior analysis, and market trend monitoring to refine strategy
• Collaborate closely with Sales, Product, and Customer Support teams to ensure integrated marketing execution
• Track, analyze, and report campaign performance using tools such as Google Analytics, Search Console, SEMrush, HubSpot, CRM dashboards, etc.
• Ensure brand consistency and high-quality output across all digital assets and channels
• Design and optimize conversion-focused landing pages and lead nurturing workflows

Required Skills & Expertise

• Strong expertise in performance marketing, PPC campaigns, and paid social media advertising
• In-depth knowledge of SEO, SEM, keyword research, and content optimization
• Proven experience in lead generation, funnel optimization, and conversion tracking
• Hands-on experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and similar platforms
• Strong analytical skills with proficiency in Google Analytics, Data Studio, Search Console, and CRM tools
• Excellent communication, leadership, and stakeholder management skills

Qualifications & Experience

• Bachelor’s degree in Marketing, Business, or a related field
• 4–7 years of experience in digital marketing, preferably in ISP, telecom, or service-based industries
• Prior experience managing teams and marketing budgets is mandatory

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹60,000.00 per month

Benefits:

• Food provided
• Life insurance
• Provident Fund

Education:

• Bachelor's (Preferred)

Experience:

• 5years: 1 year (Preferred)

Language:

• English (Preferred)

Work Location: In person