Digital Marketing Manager

Organization- Park Hyatt Chennai

Summary

Broad Role:

Key Responsibilities:

• Digital Asset Management
• Manage the hotel’s presence across digital platforms including Brand.com, GMB, OTA, KODDI, TripAdvisor, and online aggregators.
• Ensure hygiene, accuracy, and a conversion-optimized presence across all channels along with Marcomms.
• Oversee website content updates in collaboration with the Marcomms team.
• Paid Media & Digital Amplification
• Lead strategy and execution of all Paid Media campaigns for Rooms, F&B, and special initiatives.
• Work closely with the media agency for strategic planning, targeting, budgeting, and creative input.
• Identify and onboard new digital channels for enhancing performance.
• Manage paid campaigns on platforms like Google, Meta (Facebook & Instagram), YouTube, and LinkedIn.
• Social Media – Paid Focus
• Manage all Paid Social Media campaigns across Meta, YouTube, and LinkedIn.
• Collaborate with Marcomms for organic strategy alignment and synergy.
• Optimize paid campaigns for maximum reach, engagement, and ROI.
• Content Collaboration & Campaign Assets
• Co-develop digital campaign content in partnership with the Marcomms team.
• Drive digital briefs to ensure the creation of platform-aligned, high-performing creative assets.
• Own and manage landing pages, offer pages, campaign messaging, and performance-centric content along with Marcomms.
• Data & Performance Reporting
• Track, analyze, and report the performance of all digital campaigns.
• Share monthly reports and key campaign insights with stakeholders.
• Leverage data to continuously optimize and enhance strategies.
• Cross-Functional Collaboration
• Align with Marcomms to ensure brand consistency and on-point content delivery.
• Partner with Sales, Revenue, and F&B teams to support business objectives.
• Amplify hotel initiatives through targeted digital campaigns and amplification efforts.
  

Qualifications

Preferred Qualifications & Experience:

• Bachelor’s degree in Marketing, Digital Marketing, or related field.
• 3-8 years of experience in digital marketing, preferably in hospitality or a service-led industry.
• Strong knowledge of paid media, performance marketing tools, and digital analytics.
• Experience in campaign management across Google, Meta, YouTube, and LinkedIn.
• Excellent stakeholder management and cross-functional collaboration skills.