As the Creative Director (Copy) at Infinity, you will play a pivotal role in shaping the tone, voice, and messaging strategy of campaigns. We are seeking a strategic thinker with a passion for storytelling, a deep understanding of consumer behavior, and a track record of crafting impactful copy that drives engagement and conversion. The ideal candidate will have exceptional writing skills, a collaborative spirit, and a commitment to creative excellence. You will be responsible for leading the development of compelling messaging and copywriting for integrated marketing campaigns, such as print advertisements, digital content, social media posts, video scripts, and more. Collaboration with art directors, designers, and team members will be crucial to ensure alignment between visual and verbal elements of creative projects. Providing strategic direction on messaging architecture, brand voice, and content strategy is essential to maintain consistency across all communication touchpoints. Your role will involve conceptualizing and writing clear, concise, and persuasive copy that resonates with target audiences and drives desired actions. Conducting research and gathering insights to inform messaging strategies will be necessary to stay informed about industry trends, competitor activity, and consumer preferences. You will also present copy concepts and messaging strategies to clients, articulating the rationale behind creative decisions and providing compelling storytelling narratives. Additionally, you will review and edit copy to ensure accuracy, clarity, and alignment with brand guidelines and client objectives. Staying updated on emerging technologies, content formats, and best practices in copywriting and content marketing is crucial. Leveraging insights to innovate and optimize our approach will be key to staying competitive in the market. Qualifications: - Bachelor's degree in English, Journalism, Communications, Marketing, or related field. - Proven experience as a Creative Director (Copy), Senior Copywriter, or similar role in an advertising agency or marketing firm. - Exceptional portfolio showcasing a diverse range of writing samples across various channels and formats. - Strong storytelling skills and ability to craft compelling narratives that resonate with target audiences. - Proficiency in writing for different platforms and mediums, with a solid understanding of SEO principles and digital content best practices. - Excellent command of the English language, with impeccable grammar, spelling, and punctuation. - Strong strategic thinking and analytical skills, with the ability to translate business objectives into creative solutions. - Outstanding collaboration, communication, and presentation skills, with a passion for mentoring and developing talent.,
Roles and Responsibilities Develop and implement comprehensive sales strategies to achieve company targets and expand market share. Identify and pursue new business opportunities, including market expansion and product diversification. Negotiate prices and terms with customers to secure favorable deals. Manage relationships with key clients, identifying their needs and providing tailored solutions. Analyze sales data to identify trends, track performance metrics, and optimize sales processes.
Key Responsibilities: Lead and manage daily operations of the retail print store(s) Drive in-store sales of printing services such as digital, offset, large-format, and promotional printing Develop and implement retail sales strategies to achieve monthly and annual targets Manage and mentor a team of retail sales associates and print service staff Maintain high levels of customer satisfaction through excellent service and print solution consulting Educate customers on product offerings, turnaround times, and pricing Oversee quoting, invoicing, and print job tracking using POS and print MIS systems Coordinate with production and design departments to ensure timely and accurate job delivery Manage inventory of print supplies, paper stock, and promotional items Monitor store KPIs (sales, margin, foot traffic, repeat business) and report performance metrics Ensure compliance with safety, quality, and company branding standards Handle escalated customer issues or job discrepancies with professionalism and urgency Key Skills & Competencies: Strong understanding of print production processes (digital, offset, large-format, finishing) Proven leadership skills in a retail or print environment Strong customer service and consultative selling abilities Experience with point-of-sale (POS) and print MIS systems (e.g., EFI, PrintSmith, PressWise) Knowledge of quoting and estimating print jobs Excellent communication, problem-solving, and team management skills Ability to multitask in a fast-paced, deadline-driven environment Sales-driven with a keen eye for identifying upselling and cross-selling opportunities Role & responsibilities Preferred candidate profile
Role & responsibilities Plan and execute BTL campaigns including retail activations, product sampling, events, exhibitions, and in-store promotions. Conceptualize and implement brand activations , ensuring high consumer engagement and alignment with brand messaging. Manage end-to-end execution of events and promotions, including vendor coordination, staffing, logistics, and reporting. Collaborate with sales and regional teams to ensure BTL initiatives support business goals and drive footfall/conversions. Lead and manage field teams , promoters, and agencies to ensure quality execution and campaign consistency. Monitor market trends, competition activity, and local consumer insights to refine BTL strategy. Maintain and manage BTL budgets effectively, ensuring cost-efficiency and measurable ROI. Ensure timely tracking and reporting of campaign KPIs, consumer feedback, and performance metrics. Liaise with creative teams to develop communication materials, props, and on-ground branding assets. Ensure compliance with local regulations, permissions, and brand safety standards during campaign rollout. Preferred candidate profile Proven experience in BTL marketing, events, activations, or retail marketing (1015 years preferred) Strong project management, execution, and logistical planning skills Excellent vendor and agency management capabilities Ability to think creatively while executing campaigns with strong attention to detail Strong analytical mindset for ROI tracking and campaign performance measurement Proficient in budgeting, reporting, and campaign documentation Excellent communication and interpersonal skills to coordinate with cross-functional teams Familiarity with digital integration in BTL campaigns (e.g., QR codes, lead forms, interactive displays)
Role & responsibilities Develop, implement, and manage integrated digital marketing strategies across channels (SEO, SEM, social media, email, display, and more). Plan and execute paid media campaigns via Google Ads, Meta Ads Manager, LinkedIn, and other platforms. Optimize website performance, user journeys, and conversion funnels through A/B testing and data analysis. Manage SEO initiatives including keyword research, on-page/off-page optimization, and technical audits. Oversee content marketing initiatives: blogs, landing pages, social posts, email newsletters, etc. Handle email marketing campaigns, automation workflows, and lead nurturing strategies. Track and report performance metrics across all digital campaigns (e.g., ROAS, CTR, CPL, CAC, LTV). Manage relationships with digital agencies, freelancers, and creative teams as needed. Stay updated on industry trends, platform updates, and digital marketing innovations. Manage digital marketing budgets and allocate resources to maximize performance and ROI. Preferred candidate profile In-depth knowledge of SEO, SEM, PPC , and paid media advertising Expertise with Google Ads , Meta Ads Manager , Google Analytics (GA4) , and Search Console Familiarity with content management systems (e.g., WordPress, Shopify) and basic HTML/CSS Excellent analytical skills and experience interpreting data to inform decisions Strong project management, time management, and communication skills Creative mindset with the ability to work collaboratively across departments
Job Description: Performance Marketing Manager Location: India (Hybrid/On-site as per requirement) Department: Marketing Transformation Role Overview We are seeking a Performance Marketing Manager to lead the execution of data-driven, ROI-focused campaigns across multiple digital channels. This role is central to our transformation vision, ensuring both the organisation and its clients achieve measurable growth through paid media, automation, and full-funnel performance strategies. The ideal candidate is analytical, hands-on, and able to combine strategy with flawless execution. Key Responsibilities Paid Media Execution & Optimization • Own and manage performance campaigns across Google Ads, Meta, LinkedIn, Programmatic, and emerging channels. • Develop and optimize campaigns for customer acquisition, retention, and engagement with clear ROI targets. • Implement A/B testing, bidding strategies, remarketing, and audience segmentation to maximize performance. Data & Analytics • Build performance dashboards to monitor KPIs for organisation and clients. • Conduct weekly, monthly, and quarterly performance reviews with insights and next-step recommendations. • Collaborate with data/BI teams to integrate first-party data, attribution models, and predictive analytics. Funnel & Conversion Optimization • Design and implement end-to-end user journey mapping across awareness, consideration, and purchase stages. • Manage landing page optimization, CRO experiments, and lead nurturing flows. • Partner with content, UX, and design teams for better creative-performance alignment. Martech & Automation • Deploy marketing automation platforms (HubSpot, Marketo, Salesforce, etc.) to drive lead scoring, email journeys, and retargeting campaigns. • Ensure pixel/tag management and server-side tracking for accurate measurement in a cookieless environment. Client & Internal Collaboration • Translate business goals into performance strategies for both organisation and clients. • Act as a consultant for clients, advising them on best practices, benchmarks, and growth opportunities. • Work closely with creative, content, and product marketing teams to deliver full-funnel impact. Key KPIs • CAC & ROI: Reduce cost of acquisition by 1520% YoY. • Revenue/Leads Growth: Achieve quarterly targets set for both clients and organisation. • Funnel Conversion Rates: Improve landing page conversion rates by 10–15%. • Retention & LTV: Increase customer retention and lifetime value through remarketing & automation. • Client Impact: Deliver measurable performance uplift for client portfolios. Qualifications & Experience • Bachelor’s/Master’s in Marketing, Business, Data Analytics, or related field. • 5–8 years of hands-on experience in performance marketing (agency + client-side mix preferred). • Strong expertise in Google Ads, Meta, LinkedIn, Programmatic, SEO/SEM, and Affiliate Marketing. • Proficiency with analytics tools (GA4, Mixpanel, Power BI, Looker Studio) and attribution models. • Familiarity with MarTech/CRM platforms like HubSpot, Marketo, Salesforce, Braze. • Strong analytical, communication, and stakeholder management skills. • Certification in Google Ads / Meta / Analytics preferred. Ideal Candidate Attributes • Data-driven storyteller with ability to simplify complex numbers into actionable insights. • Strong balance of strategy + execution mindset. • Excited about driving transformation through performance marketing innovation. • Comfortable working in a fast-paced, growth-driven environment across industries.
Roles and Responsibilities Develop and execute sales strategies to achieve revenue targets, expand market share, and enhance customer relationships. Manage a team of sales professionals, providing guidance on product knowledge, selling techniques, and performance management. Identify new business opportunities through prospecting, networking, and relationship-building with existing clients. Analyze sales data to optimize pipeline development, forecasting, and reporting. Collaborate with cross-functional teams (marketing, operations) to drive growth initiatives.
Job Description: Strategy & Planning Manager Marketing Transformation Role Overview We are seeking a highly driven and analytical Strategy & Planning Manager to lead marketing transformation initiatives across the organization and for key clients. This role will be central to driving business growth by aligning marketing strategy with organizational goals, creating data-led roadmaps, and ensuring consistent delivery of measurable results. The ideal candidate will combine strategic foresight, performance marketing know-how, and transformation expertise to design scalable marketing systems, build future-proof go-to-market plans, and deliver impact for diverse clients and internal projects. Key Responsibilities Strategic Planning & Transformation • Develop and implement annual and quarterly marketing transformation roadmaps for both the organization and clients. • Translate organizational vision into actionable strategies and KPIs, ensuring alignment with business objectives. • Identify opportunities for digital adoption, automation, and Martech integration across client campaigns and internal processes. • Partner with leadership to evolve positioning, GTM strategies, and business models in line with industry trends. Client & Internal Advisory • Act as a strategic advisor to clients, presenting insights, transformation ideas, and marketing performance frameworks. • Create customized playbooks for clients across industries, focusing on digital-first, data-driven, and consumer-centric marketing strategies. • Conduct workshops with client teams to align marketing objectives with sales, customer experience, and revenue outcomes. Performance Management & KPIs • Define and monitor quarterly KPIs and OKRs for the organization and client accounts. • Establish frameworks for ROI measurement, attribution models, CAC, and LTV tracking. • Build dashboards with analytics teams for real-time visibility of marketing performance. Market & Industry Insights • Conduct competitive benchmarking, consumer research, and trend analysis to inform decision-making. • Keep track of global marketing innovation, applying best practices and transformation models for client growth. Collaboration & Leadership • Work closely with Creative, Performance, Data, and Tech teams to translate strategy into execution. • Lead cross-functional alignment across business, product, and marketing teams. • Provide mentorship to junior strategists, analysts, and planners in the team. Required Skills & Competencies • Proven experience in marketing strategy, transformation, or planning (6-7 years). • Strong knowledge of digital marketing, performance media, CRM, automation, and analytics. • Ability to connect brand, business, and customer journeys into measurable strategies. • Strong financial acumen: experience with budget allocation, ROI frameworks, CAC & LTV models. • Analytical thinker with storytelling ability to turn data into compelling insights. • Strong stakeholder management: able to interface with C-suite executives and client leadership. • Excellent presentation, communication, and project management skills. Qualifications • MBA or Postgraduate degree in Marketing, Strategy, or Business Management. • Certifications in Digital Marketing, Marketing Analytics, Martech, or Business Strategy are a plus. • Prior experience in consulting, marketing transformation, or strategic planning will be highly valued. Success Metrics (KPIs for this role) • Delivery of quarterly transformation roadmaps (organization + client). • % improvement in ROI and campaign efficiency across client accounts. • Reduction in CAC and increase in LTV through transformed marketing strategies. • Client satisfaction scores and renewal/expansion rate. • Adoption of new Martech or process innovations within the organization.
Ability to cross-sell services between Printsmith (print/packaging) and i9 Media (retail branding/BTL). Roles and Responsibilities Drive new business development in print, packaging, and commercial collateral. Utilize existing client/vendor networks to generate leads and close deals. Pitch and sell packaging solutions (mono cartons, corrugated boxes, labels, rigid boxes, premium packaging) and commercial print solutions (brochures, catalogues, calendars, magazines, coffee-table books, corporate stationery). Build and manage strong client relationships with corporates, FMCG, pharma, publishing houses, and retail brands. Coordinate with internal design, production, and logistics teams for seamless project delivery. Conduct market research to identify trends, competitor activities, and potential opportunities. Ensure high levels of customer satisfaction and repeat business. Prior experience with leading commercial printing presses or packaging companies. Key Requirements: Masters degree in Sales, Marketing, or Business Administration. 5+ years of proven sales experience in the printing & packaging industry (mandatory). Strong client database across FMCG, pharma, retail, publishing, and corporate sectors. Demonstrated success ratio in client conversions and proven track record of achieving/exceeding sales targets. Deep understanding of printing & packaging processes, materials, and technologies. Excellent negotiation, presentation, and communication skills. Self-driven, result-oriented, and able to work under pressure with strict deadlines. Willingness to travel for client meetings and business development.
Drive new client acquisition and business development in the retail BTL category. Leverage own client database (retailers, distributors, dealers, agencies, brands) to generate leads. Pitch BTL solutions such as retail branding, fabrication, in-shop branding, activations, POP, kiosks, counters, signage, and rural retail campaigns. Meet and exceed sales targets and revenue goals. Coordinate with internal design, production, and execution teams to deliver projects. Manage vendor relationships for fabrication, signage, and installation. Conduct regular market visits to identify new opportunities and monitor competitor activity. Build strong, long-term client relationships to ensure repeat business. Key Requirements: Bachelors degree in Sales, Marketing, or Business Administration. 3–7 years of experience in BTL sales / retail branding / advertising agency sales. Must have an active client database (retailers, brands, distributors, agencies). Strong track record of closing sales in BTL/retail branding projects. Hands-on knowledge of fabrication & branding materials (GSB, acrylic, POP, kiosks, etc.). Excellent negotiation, presentation, and communication skills. Self-driven, target-oriented, and willing to travel for business development. Preferred Skills: Prior experience in advertising agencies, retail branding, fabrication, or experiential marketing. Familiarity with FMCG, consumer durables, and retail channel marketing. Ability to convert branding projects into measurable sales growth.