Creative Director Copy

As the Creative Director (Copy) at Infinity, you will play a pivotal role in shaping the tone, voice, and messaging strategy of campaigns. We are seeking a strategic thinker with a passion for storytelling, a deep understanding of consumer behavior, and a track record of crafting impactful copy that drives engagement and conversion. The ideal candidate will have exceptional writing skills, a collaborative spirit, and a commitment to creative excellence. You will be responsible for leading the development of compelling messaging and copywriting for integrated marketing campaigns, such as print advertisements, digital content, social media posts, video scripts, and more. Collaboration with art directors, designers, and team members will be crucial to ensure alignment between visual and verbal elements of creative projects. Providing strategic direction on messaging architecture, brand voice, and content strategy is essential to maintain consistency across all communication touchpoints. Your role will involve conceptualizing and writing clear, concise, and persuasive copy that resonates with target audiences and drives desired actions. Conducting research and gathering insights to inform messaging strategies will be necessary to stay informed about industry trends, competitor activity, and consumer preferences. You will also present copy concepts and messaging strategies to clients, articulating the rationale behind creative decisions and providing compelling storytelling narratives. Additionally, you will review and edit copy to ensure accuracy, clarity, and alignment with brand guidelines and client objectives. Staying updated on emerging technologies, content formats, and best practices in copywriting and content marketing is crucial. Leveraging insights to innovate and optimize our approach will be key to staying competitive in the market. Qualifications: - Bachelor's degree in English, Journalism, Communications, Marketing, or related field. - Proven experience as a Creative Director (Copy), Senior Copywriter, or similar role in an advertising agency or marketing firm. - Exceptional portfolio showcasing a diverse range of writing samples across various channels and formats. - Strong storytelling skills and ability to craft compelling narratives that resonate with target audiences. - Proficiency in writing for different platforms and mediums, with a solid understanding of SEO principles and digital content best practices. - Excellent command of the English language, with impeccable grammar, spelling, and punctuation. - Strong strategic thinking and analytical skills, with the ability to translate business objectives into creative solutions. - Outstanding collaboration, communication, and presentation skills, with a passion for mentoring and developing talent.,