Creative Director Copy

Creative Director Copy

???? Location: Mumbai | ???? Brand: Foxtale

About Foxtale

Foxtale

And now, were looking for someone who can write that story into the hearts of millions.

The Role: Creative Director Copy

brand storyteller

In this role, youll take the reins of Foxtales creative and content strategy. From campaigns that spark emotion, to product stories that inspire obsession, to captions that make you stop scrollingyou&aposll lead it all. Youll work closely with designers, marketers, and insights teams to build work thats bold, beautiful, and buzzing with consumer love.

What Youll Do :

Creative Strategy & Storytelling

• Shape, own, and evolve a distinct, relatable, and unmistakable brand voice across all touchpointsdigital, retail, offline, experiential.
• Drive the narrative backbone of every Foxtale momentbig or smallwith clarity, wit, and emotional depth.
• Keep our brand voice razor-sharp while pushing creative boundaries that make people feel something.

Campaign Leadership & Concepting

• Dream up, build, and lead integrated brand campaigns from scratchyes, from post-its to performance creatives.
• Collaborate with marketing, growth, product, and design to bring ideas to life that balance brand-building with business results.
• Make sure every campaign is more than just "cool"it needs to mean something, and move people.

Product Positioning & Launches

• Turn features into benefits, and benefits into obsession-worthy product stories.
• Partner with product, e-com, and marketing to ensure every launch lands with impact.

Insight-Led Creativity

• Pair data with gut instinct. Use consumer insights, trends, and behavioral nudges to build content that hits home.
• From film scripts to full-funnel storytelling, ensure every word has purpose and power.

Team Leadership & Mentorship

• Lead a small but mighty team of writers, freelancers, and creative thinkers.
• Give feedback that uplifts. Build a culture that balances hustle with heart, precision with play.

Who You Are:

• 7+ years of brand copy and creative leadership experienceideally in D2C, lifestyle, beauty, fashion, or digital-first brands.
• A portfolio that shows off conceptual brilliance, voice versatility, and campaigns people actually remember.
• A storyteller who gets nuance. You can write for Instagram and email, ads and anthem filmswith equal flair.
• Strong understanding of how strategy, creativity, and consumer behavior come together.
• Youre as excited by a great headline as you are by a sharp GTM message.
• A natural leader who thrives in fast-paced environments and knows how to bring out the best in a team.

How to Apply

Think youre the voice were missing

Send us your portfolio, resume, and a quick note about why this role feels made for you.

Lets make skin stories the world cant stop talking about. ?????

Apply at [HIDDEN TEXT]