Develop, implement, and manage integrated digital marketing strategies across channels (SEO, SEM, social media, email, display, and more).
Plan and execute paid media campaigns via Google Ads, Meta Ads Manager, LinkedIn, and other platforms.
Optimize website performance, user journeys, and conversion funnels through A/B testing and data analysis.
Manage SEO initiatives including keyword research, on-page/off-page optimization, and technical audits.
Oversee content marketing initiatives: blogs, landing pages, social posts, email newsletters, etc.
Handle email marketing campaigns, automation workflows, and lead nurturing strategies.
Track and report performance metrics across all digital campaigns (e.g., ROAS, CTR, CPL, CAC, LTV).
Manage relationships with digital agencies, freelancers, and creative teams as needed.
Stay updated on industry trends, platform updates, and digital marketing innovations.
Manage digital marketing budgets and allocate resources to maximize performance and ROI.

Preferred candidate profile

In-depth knowledge of
SEO, SEM, PPC
, and
paid media advertising
Expertise with
Google Ads
,
Meta Ads Manager
,
Google Analytics (GA4)
, and
Search Console
Familiarity with
content management systems
(e.g., WordPress, Shopify) and
basic HTML/CSS
Excellent analytical skills and experience interpreting data to inform decisions
Strong project management, time management, and communication skills
Creative mindset with the ability to work collaboratively across departments

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