Performance Marketing Manager

Job Description: Performance Marketing Manager

Location: India (Hybrid/On-site as per requirement)

Department: Marketing Transformation

Role Overview

We are seeking a Performance Marketing Manager to lead the execution of data-driven, ROI-focused campaigns across multiple digital channels. This role is central to our transformation vision, ensuring both the organisation and its clients achieve measurable growth through paid media, automation, and full-funnel performance strategies. The ideal candidate is analytical, hands-on, and able to combine strategy with flawless execution.

Key Responsibilities

Paid Media Execution & Optimization

• • Own and manage performance campaigns across Google Ads, Meta, LinkedIn, Programmatic, and emerging channels.
• • Develop and optimize campaigns for customer acquisition, retention, and engagement with clear ROI targets.
• • Implement A/B testing, bidding strategies, remarketing, and audience segmentation to maximize performance.

Data & Analytics

• • Build performance dashboards to monitor KPIs for organisation and clients.
• • Conduct weekly, monthly, and quarterly performance reviews with insights and next-step recommendations.
• • Collaborate with data/BI teams to integrate first-party data, attribution models, and predictive analytics.

Funnel & Conversion Optimization

• • Design and implement end-to-end user journey mapping across awareness, consideration, and purchase stages.
• • Manage landing page optimization, CRO experiments, and lead nurturing flows.
• • Partner with content, UX, and design teams for better creative-performance alignment.

Martech & Automation

• • Deploy marketing automation platforms (HubSpot, Marketo, Salesforce, etc.) to drive lead scoring, email journeys, and retargeting campaigns.
• • Ensure pixel/tag management and server-side tracking for accurate measurement in a cookieless environment.

Client & Internal Collaboration

• • Translate business goals into performance strategies for both organisation and clients.
• • Act as a consultant for clients, advising them on best practices, benchmarks, and growth opportunities.
• • Work closely with creative, content, and product marketing teams to deliver full-funnel impact.

Key KPIs

• • CAC & ROI: Reduce cost of acquisition by 1520% YoY.
• • Revenue/Leads Growth: Achieve quarterly targets set for both clients and organisation.
• • Funnel Conversion Rates: Improve landing page conversion rates by 10–15%.
• • Retention & LTV: Increase customer retention and lifetime value through remarketing & automation.
• • Client Impact: Deliver measurable performance uplift for client portfolios.

Qualifications & Experience

• • Bachelor’s/Master’s in Marketing, Business, Data Analytics, or related field.
• • 5–8 years of hands-on experience in performance marketing (agency + client-side mix preferred).
• • Strong expertise in Google Ads, Meta, LinkedIn, Programmatic, SEO/SEM, and Affiliate Marketing.
• • Proficiency with analytics tools (GA4, Mixpanel, Power BI, Looker Studio) and attribution models.
• • Familiarity with MarTech/CRM platforms like HubSpot, Marketo, Salesforce, Braze.
• • Strong analytical, communication, and stakeholder management skills.
• • Certification in Google Ads / Meta / Analytics preferred.

Ideal Candidate Attributes

• • Data-driven storyteller with ability to simplify complex numbers into actionable insights.
• • Strong balance of strategy + execution mindset.
• • Excited about driving transformation through performance marketing innovation.
• • Comfortable working in a fast-paced, growth-driven environment across industries.