Digital Marketing Manager

4 - 5 years

4 Lacs

Posted:2 hours ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities

1. Campaign Management

● Plan, execute, and optimize lead generation campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other platforms.

● Conduct A/B testing to improve ad performance, targeting, and conversion rates.

● Manage budgets, track KPIs, and ensure ROI targets are consistently met.

2. Sales Funnel Development & Optimization

● Design, implement, and refine multi-stage sales funnels for B2B and B2C clients.

● Work closely with the creative team to develop high-converting landing pages, email nurturing sequences, and retargeting strategies.

● Analyze user behavior to identify drop-off points and implement funnel improvements.

3. Strategy & Analytics

● Develop data-driven marketing strategies tailored to client goals.

● Track, measure, and report on campaign and funnel performance using tools like Google Analytics, HubSpot, or similar platforms.

● Provide actionable insights to enhance campaign effectiveness and customer journey.

4. Collaboration & Client Management

● Coordinate with the content, creative, and tech teams to ensure campaign assets align with brand guidelines and objectives.

● Act as a strategic advisor to clients, presenting marketing plans, performance reports, and recommendations.

● Stay updated on industry trends, tools, and algorithm changes to maintain competitive advantage.

Required Skills & Qualifications

● 4–5 years of hands-on experience in digital marketing, preferably in an ad agency environment.

● Proven track record in running successful lead generation campaigns with high conversion rates.

● Strong expertise in sales funnel creation, management, and optimization.

● Proficiency in ad platforms (Google Ads, Meta Business Suite, LinkedIn Ads) and analytics tools.

● Solid understanding of SEO, SEM, retargeting, and email marketing automation.

● Excellent analytical skills with the ability to translate data into actionable insights.

● Strong project management and communication skills.

Job Types: Full-time, Permanent

Pay: ₹35,000.00 - ₹40,000.00 per month

Work Location: In person

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