Digital Marketing Manager

About the Role

Digital Marketing Manager

Key Responsibilities

• Lead Generation Strategy

  : Develop, execute, and optimize integrated lead generation strategies across digital platforms (Google Ads, LinkedIn, Meta, SEO, email, webinars, etc.).

• Campaign Management

  : Plan, launch, and manage paid and organic campaigns with a focus on lead volume, quality, and ROI.

• Marketing Automation & CRM

  : Implement and optimize automation workflows, lead nurturing funnels, and customer journey mapping using CRM/automation tools (e.g., HubSpot, Salesforce, Marketo, Zoho).

• Content & Creative Direction

  : Collaborate with design and content teams to create landing pages, lead magnets, and persuasive marketing assets tailored for conversion.

• Analytics & Reporting

  : Track, analyze, and report campaign performance metrics (CPL, CAC, ROAS, conversion rate). Provide insights and recommendations for continuous improvement.

• Team Leadership

  : Guide and mentor a team of digital marketing specialists, ensuring alignment with company objectives and KPIs.

• Cross-functional Collaboration

  : Work closely with sales teams to align marketing-qualified leads (MQLs) with sales-qualified leads (SQLs) for maximum impact.

• Market Research

  : Monitor industry trends, competitor strategies, and emerging technologies to keep campaigns innovative and competitive.

Qualifications & Skills

• Bachelors or Master’s degree in Marketing, Business, or related field.

• 15+ years of experience

  in digital marketing with proven expertise in

  lead generation and demand generation

  .
• Strong knowledge of

  performance marketing

  channels (PPC, SEO, display, retargeting, social ads, etc.).
• Hands-on experience with

  marketing automation and CRM tools

  (HubSpot, Salesforce, Marketo, Pardot, etc.).
• Excellent analytical skills with expertise in

  Google Analytics, GA4, Looker Studio, and other reporting tools

  .
• Strong leadership skills with experience managing teams and cross-functional projects.
• Proven ability to manage budgets, optimize campaigns, and deliver measurable results.
• Excellent communication and presentation skills.

Preferred Skills

• Experience in

  B2B marketing

  or industries with long sales cycles.
• Familiarity with

  account-based marketing (ABM)

  strategies.
• Strong creative thinking for campaign ideation and execution.
• Knowledge of AI-driven marketing tools for lead scoring, automation, and personalization.

What We Offer

• Competitive salary and performance incentives.
• Opportunity to lead high-impact campaigns and shape the company’s growth strategy.
• Collaborative, fast-paced, and innovative work environment.
• Career advancement opportunities with global exposure.