Digital Marketing Manager

responsible for developing, implementing, and managing marketing campaigns that promote a company and its products or services through digital channels. Their main goal is to increase brand awareness, drive traffic to the company’s website, generate leads, and ultimately boost sales.

Key Responsibilities:

• Strategy Development:
• Create and execute comprehensive digital marketing strategies aligned with business goals.
• Identify trends and insights, and optimize spend and performance based on data.
• Campaign Management:
• Plan and execute all digital marketing campaigns including SEO, SEM, email, social media, and display advertising.
• Manage paid advertising campaigns (e.g., Google Ads, Facebook Ads).
• Content Marketing:
• Oversee content creation (blogs, videos, infographics) and distribution.
• Ensure content is optimized for SEO and audience engagement.
• SEO and SEM:
• Improve organic search rankings through keyword research, link-building, and technical SEO.
• Manage pay-per-click (PPC) campaigns for search engines.
• Social Media Management:
• Develop and manage the company’s social media profiles and presence.
• Engage with followers and monitor trends across platforms like LinkedIn, Facebook, Instagram, and Twitter.
• Analytics and Reporting:
• Use tools like Google Analytics, HubSpot, and others to track performance.
• Prepare and present regular reports on campaign effectiveness and ROI.
• Team Leadership and Coordination:
• Lead and mentor junior marketers or coordinate with agencies and freelancers.
• Collaborate with sales, product, and other departments to align marketing efforts.
• Budget Management:
• Allocate and manage the marketing budget across various digital platforms.
• Ensure cost-efficiency and effectiveness of campaigns.

Skills and Qualifications:

• Strong understanding of current digital marketing tools and strategies.
• Experience in running SEO/SMO, email, social media, Performance Marketing, Client Handling, Team Management
• Proficient with analytics and advertising platforms (Google Analytics, Ads Manager, etc.).
• Excellent communication, analytical, and project management skills.
• Bachelor's degree in Marketing, Business, Communications, or related field.

Job Types: Full-time, Permanent

Pay: ₹16,000.00 - ₹30,000.00 per month

Ability to commute/relocate:

• Bhubaneswar, Orissa: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• If interview will be conducted within 2 to 3 days ,are you available to attend physically?

Experience:

• Digital marketing: 2 years (Preferred)

Work Location: In person

Application Deadline: 24/07/2025
Expected Start Date: 22/07/2025