Digital Marketing Manager

Company Description

digital flexible packaging solutions firm,

We are looking for a Digital Marketing Manager who will drive Nexibles digital footprint across markets, leveraging data, creativity and technology to scale awareness, leads and conversions.

Role Purpose

end-to-end digital marketing strategies

Key Responsibilities

1. Strategy & Planning

• Develop and execute

  comprehensive digital marketing strategies

  aligning with business goals, brand positioning, and campaign objectives.
• Lead the

  SEO/SEM/AIO/GIO strategy

  to increase organic traffic, brand visibility and search ranking.
• Design and execute

  integrated online marketing campaigns

  across channels - search, display, social, video and content

2.Performance Marketing

• Manage and optimize

  paid campaigns

  (Google Ads, Meta, LinkedIn etc) to maximize ROI and lead generation.
• Track, analyze and report on campaign performance using analytics tools like

  Google Analytics, Search Console, SEMrush and Data Studio.

• Drive A/B testing, keyword optimization and landing page effectiveness

3.Social Media & Brand Storytelling

• Build and execute

  social media strategy

  across LinkedIn, Instagram, Facebook and YouTube to strengthen Nexibles digital community
• Develop engaging and brand-aligned

  content calendars

  with the design and creative teams.
• Partner with business and design leads to create

  thought leadership

  and industry-related storytelling.

4.Website & SEO Ownership

• Own the website's content, structure and user experience for optimal SEO and lead conversion.
• Conduct keyword research, backlinking, and on-page optimization to drive traffic quality.
• Maintain consistency of brand voice and visual identity across digital platforms.

5.Analytics, Tools & Insights

• Measure campaign success using KPIs such as CTR, conversion rates, CPC and engagement metrics.
• Translate insights into actionable strategies for marketing and sales alignment
• Stay updated on latest AI-driven marketing tools, industry trends and algorithm changes to maintain a competitive edge.

Qualifications

• Bachelor's or Master's in Marketing, Digital Media or related field
• 5- 8 years of experience in digital marketing, preferably in B2B or creative/packaging/design sectors
• Exposure to branding & creative marketing projects
• Certifications in Google Ads, Analytics or SEO tools (preferred)